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Marketing · head to head

Convert vs Insider

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
Insider logo

Insider

Marketing

Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Insider delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.
  • They diverge on capability: Convert covers A/B testing, Insider covers Architect journeys.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Insider actually diverge.

Attributes where Convert and Insider differ
AttributeConvertInsider
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, REST API
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Insider

  • Architect journeys
  • Web and app personalisation
  • WhatsApp commerce
  • Predictive segments
  • InStory and InMobile
  • Experimentation

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot Insider
  • Full-stack experimentation on web and mobilenot Insider
  • Sequential testing and statistical confidence trackingnot Insider

Insider

  • A retailer in a WhatsApp-first market that needs conversational commerce rather than more email volumenot Convert
  • Personalising category and product pages by segment without waiting for engineering release cyclesnot Convert
  • A marketing team without in-house campaign operations that needs the vendor to build and run journeysnot Convert
  • Unifying web, app and messaging targeting on one profile store after outgrowing separate point toolsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Insider

  • Delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.
  • The suite is licensed by module, so the platform fee quoted at the start typically excludes the channels and predictive features that make the business case work.
  • Template-driven web personalisation targets the rendered DOM, which breaks on single-page applications that re-render after the template applies unless a developer wires in the framework hooks.
  • Reporting exports are limited compared with warehouse-native tools, so teams that want campaign data alongside finance data end up pulling it through the API on a schedule.
  • Contracts are annual and negotiated per traffic band, so a seasonal spike in visitors can push you into a renegotiation rather than a metered overage.

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Insider

On request
  • Insider Growth Management Platform$undefined/year
    • Licensed by module and by monthly traffic or user volume
    • Channels such as WhatsApp, SMS and email priced separately
    • Annual contract with an assigned delivery team

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Choose Insider if

  • You need architect journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want web and app personalisation.
Insider review

Questions people ask

Is Convert or Insider better?
Neither clearly leads. Convert starts at Free and Insider at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Insider?
Convert has a free tier; the other does not. Paid plans start at Free for Convert and On request for Insider.
Does Convert or Insider run on more platforms?
Convert runs on Web. Insider runs on Web, iOS, Android, REST API.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. Insider starts at On request.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Insider is typically brought in for.
What can Convert do that Insider cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Insider covers Architect journeys, Web and app personalisation, WhatsApp commerce, Predictive segments.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Insider: Is WhatsApp actually usable at scale here?

Yes. It is a supported primary channel with catalogue and template message support, though WhatsApp conversation fees from Meta are passed through and are separate from the licence.

Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Insider: Can we run it without vendor help?

You can, but the pricing assumes a managed relationship. Teams with strong in-house campaign operations often find they are paying for services they do not use.

Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Insider: Does it work for B2B?

Rarely a good fit. The segmentation, recommendations and channel mix are built around high-frequency consumer behaviour.

Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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