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Marketing · head to head

Insider vs Simple Analytics

Insider logo

Insider

Marketing

Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

From
On request
Rated
-
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Simple Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Insider delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Insider covers Architect journeys, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Insider and Simple Analytics actually diverge.

Attributes where Insider and Simple Analytics differ
AttributeInsiderSimple Analytics
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insider

  • Architect journeys
  • Web and app personalisation
  • WhatsApp commerce
  • Predictive segments
  • InStory and InMobile
  • Experimentation

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Insider

  • A retailer in a WhatsApp-first market that needs conversational commerce rather than more email volumenot Simple Analytics
  • Personalising category and product pages by segment without waiting for engineering release cyclesnot Simple Analytics
  • A marketing team without in-house campaign operations that needs the vendor to build and run journeysnot Simple Analytics
  • Unifying web, app and messaging targeting on one profile store after outgrowing separate point toolsnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Insider
  • Keeping visitor data hosted in the EU for GDPR purposesnot Insider
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Insider

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insider

  • Delivery depends heavily on the assigned account team, so results vary by region and a team change mid-contract can be felt immediately in campaign output.
  • The suite is licensed by module, so the platform fee quoted at the start typically excludes the channels and predictive features that make the business case work.
  • Template-driven web personalisation targets the rendered DOM, which breaks on single-page applications that re-render after the template applies unless a developer wires in the framework hooks.
  • Reporting exports are limited compared with warehouse-native tools, so teams that want campaign data alongside finance data end up pulling it through the API on a schedule.
  • Contracts are annual and negotiated per traffic band, so a seasonal spike in visitors can push you into a renegotiation rather than a metered overage.

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Insider

On request
  • Insider Growth Management Platform$undefined/year
    • Licensed by module and by monthly traffic or user volume
    • Channels such as WhatsApp, SMS and email priced separately
    • Annual contract with an assigned delivery team

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Insider if

  • You need architect journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want web and app personalisation.
Insider review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Insider or Simple Analytics better?
Neither clearly leads. Insider starts at On request and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insider or Simple Analytics?
Simple Analytics has a free tier; the other does not. Paid plans start at On request for Insider and Free for Simple Analytics.
Does Insider or Simple Analytics run on more platforms?
Insider runs on Web, iOS, Android, REST API. Simple Analytics runs on Web.
Can I use Simple Analytics for free?
Yes. Simple Analytics has a free tier, so you can try it without paying. Insider starts at On request.
What is Insider best used for?
Insider is most often used for a retailer in a whatsapp-first market that needs conversational commerce rather than more email volume, personalising category and product pages by segment without waiting for engineering release cycles, a marketing team without in-house campaign operations that needs the vendor to build and run journeys, unifying web, app and messaging targeting on one profile store after outgrowing separate point tools. Of those, a retailer in a whatsapp-first market that needs conversational commerce rather than more email volume and personalising category and product pages by segment without waiting for engineering release cycles are not what Simple Analytics is typically brought in for.
What can Insider do that Simple Analytics cannot?
Insider covers Architect journeys, Web and app personalisation, WhatsApp commerce, Predictive segments. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused.

Answered from the vendors’ own pages

Insider: Is WhatsApp actually usable at scale here?

Yes. It is a supported primary channel with catalogue and template message support, though WhatsApp conversation fees from Meta are passed through and are separate from the licence.

Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Insider: Can we run it without vendor help?

You can, but the pricing assumes a managed relationship. Teams with strong in-house campaign operations often find they are paying for services they do not use.

Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Insider: Does it work for B2B?

Rarely a good fit. The segmentation, recommendations and channel mix are built around high-frequency consumer behaviour.

Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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