Marketing · pricing
Insider pricing
Insider publishes a single tier. Below is what it costs, what it covers, and how that compares with the marketing tools listed alongside it.
As of 31 August 2026, Insider pricing is on request. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Quote
- Tiers
- 1
- Free tier
- Not on record
Insider plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Insider Growth Management Platform | On request | 3 | Entry tier |
What the product covers
The full Insider feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Architect journeys
- Web and app personalisation
- WhatsApp commerce
- Predictive segments
- InStory and InMobile
- Experimentation
People bring Insider in for a retailer in a whatsapp-first market that needs conversational commerce rather than more email volume, personalising category and product pages by segment without waiting for engineering release cycles, a marketing team without in-house campaign operations that needs the vendor to build and run journeys, unifying web, app and messaging targeting on one profile store after outgrowing separate point tools. If that is not the job you are buying for, the alternatives to Insider are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Insider (this page) | On request | quote | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Insider |
| Onclusive | On request | quote | - | vs Insider |
| Roxhill | On request | quote | - | vs Insider |
| Bloomreach | On request | quote | - | vs Insider |
| Invoca | On request | quote | - | vs Insider |
| Swydo | €69/month | Per month by data source count | - | vs Insider |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Insider badges page.
Before you pay for Insider
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: a single tier at On request. With no free tier on record, the cheapest way to answer the rest is to compare Insider against the tools that do have one before committing.
Insider runs on web, ios, android, rest api, and is published by Insider of Istanbul, Turkey. The full record is on the Insider review, and the rest of the category is under best marketing tools.
Insider pricing questions
- How much does Insider cost?
- Insider publishes a single tier, Insider Growth Management Platform, at On request.
- Does Insider have a free plan?
- Not on the record we hold: Insider is listed as quote. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- Which marketing tools can I use without paying?
- 1 of the 8 marketing tools listed alongside Insider have a free tier: Mautic.
- What am I actually paying for with Insider?
- The record lists 6 features across 1 area: other. In practice it is brought in for a retailer in a whatsapp-first market that needs conversational commerce rather than more email volume, personalising category and product pages by segment without waiting for engineering release cycles, a marketing team without in-house campaign operations that needs the vendor to build and run journeys.
- Does Insider charge per user?
- The record carries a price and a billing period for each of its 1 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Insider prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Insider against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Insider covering price, platforms and features.