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commercetools vs Contentful

commercetools logo

commercetools

Software

The Digital Commerce AI Company

From
On request
Rated
-
Full reviewWebsite
Contentful logo

Contentful

Software

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Contentful has a free tier, so it costs nothing to try first.
  • Each has a real cost: commercetools no pricing plans or figures are published; the pricing page states specific pricing details require contacting sales and offers only a Talk to sales link; Contentful pricing model with content type limits (48) forces full tier upgrades

Where they differ

Only the attributes on which commercetools and Contentful actually diverge.

Attributes where commercetools and Contentful differ
AttributecommercetoolsContentful
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, API
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in commercetools

Nothing recorded that Contentful does not also cover.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Version control

What people use each for

The jobs each tool is most often brought in to do.

commercetools

No use cases recorded yet. See the commercetools review.

Contentful

  • Website content managementnot commercetools
  • Mobile app contentnot commercetools
  • E-commerce catalogsnot commercetools
  • Multi-channel publishingnot commercetools
  • Digital experiencesnot commercetools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

commercetools

  • No pricing plans or figures are published; the pricing page states specific pricing details require contacting sales and offers only a Talk to sales link
  • Premium Support, Audit Log Premium, Advanced B2B APIs and additional regions are sold as separate paid add-ons rather than included in the base order-based price

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

Pricing, plan by plan

commercetools

On request

No published plan breakdown. See the commercetools review.

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

Which should you pick?

Choose commercetools if

Nothing in the data separates commercetools from Contentful on the points above - pick on price and on how each one feels to use.

commercetools review

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Questions people ask

Is commercetools or Contentful better?
Neither clearly leads. commercetools starts at On request and Contentful at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, commercetools or Contentful?
Contentful has a free tier; the other does not. Paid plans start at On request for commercetools and Free for Contentful.
Does commercetools or Contentful run on more platforms?
commercetools runs on Web. Contentful runs on Web, API.
Can I use Contentful for free?
Yes. Contentful has a free tier, so you can try it without paying. commercetools starts at On request.
What can commercetools do that Contentful cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks.

Answered from the vendors’ own pages

Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
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Related pages

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