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E-Commerce · head to head

commercetools vs Contentful

commercetools logo

commercetools

E-Commerce

The Digital Commerce AI Company

From
On request
Rated
-
Full reviewWebsite
Contentful logo

Contentful

E-Commerce

The content platform for the digital-first era

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Contentful has a free tier, so it costs nothing to try first.
  • Each has a real cost: commercetools no published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales; Contentful pricing model with content type limits (48) forces full tier upgrades
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which commercetools and Contentful actually diverge.

Attributes where commercetools and Contentful differ
AttributecommercetoolsContentful
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, API
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in commercetools

Nothing recorded that Contentful does not also cover.

Only in Contentful

  • Content modeling
  • RESTful APIs
  • GraphQL API
  • Webhooks
  • Rich text editor
  • Asset management
  • Multi-language support
  • Version control

What people use each for

The jobs each tool is most often brought in to do.

commercetools

  • Composable commerce platforms for enterprise retailersnot Contentful
  • B2C and B2B commerce API infrastructurenot Contentful
  • Multi-region commerce operationsnot Contentful

Contentful

  • Website content managementnot commercetools
  • Mobile app contentnot commercetools
  • E-commerce catalogsnot commercetools
  • Multi-channel publishingnot commercetools
  • Digital experiencesnot commercetools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

commercetools

  • No published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales
  • Order-based pricing opacity: described as 'transparent' but actual fee structure per order is undisclosed
  • Free trial time-gate: 60-day trial does not reveal production pricing for ongoing operations
  • Marketplace distribution unclear: availability on Google Cloud and AWS Marketplaces implies pricing varies by channel without transparency

Contentful

  • Pricing model with content type limits (48) forces full tier upgrades
  • Limited GraphQL mutations for content management complexity
  • Requires significant technical expertise and developer dependency
  • Uncertainty following Salesforce acquisition announcement in June 2026

Pricing, plan by plan

commercetools

On request

No published plan breakdown. See the commercetools review.

Contentful

Free
  • FreeFree
    • 10 users
    • 100K API calls per month
    • 1 Space
  • Team$489/month
    • Higher usage limits
    • Additional collaboration features
    • Professional support

Which should you pick?

Choose commercetools if

Nothing in the data separates commercetools from Contentful on the points above - pick on price and on how each one feels to use.

commercetools review

Choose Contentful if

  • You need content modeling.
  • You want to start without paying.
  • You work on Web, API.
  • You also want restful apis.
Contentful review

Questions people ask

Is commercetools or Contentful better?
Neither clearly leads. commercetools starts at On request and Contentful at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, commercetools or Contentful?
Contentful has a free tier; the other does not. Paid plans start at On request for commercetools and Free for Contentful.
Does commercetools or Contentful run on more platforms?
commercetools runs on Web. Contentful runs on Web, API.
Can I use Contentful for free?
Yes. Contentful has a free tier, so you can try it without paying. commercetools starts at On request.
What is commercetools best used for?
commercetools is most often used for composable commerce platforms for enterprise retailers, b2c and b2b commerce api infrastructure, multi-region commerce operations. Of those, composable commerce platforms for enterprise retailers and b2c and b2b commerce api infrastructure are not what Contentful is typically brought in for.
What can commercetools do that Contentful cannot?
Contentful covers Content modeling, RESTful APIs, GraphQL API, Webhooks.

Answered from the vendors’ own pages

commercetools: Does commercetools publish pricing online?

No. Pricing is not published on their website. Customers must contact sales, start a free 60-day trial, or purchase through Google Cloud or AWS Marketplaces to discuss pricing.

Source
Contentful: Does Contentful offer a free tier?

Yes, Contentful has a Free tier with 10 users, 100K API calls per month, and support for 1 Space. This is suitable for small projects and proof-of-concept work.

Source
commercetools: What is the pricing model for commercetools?

commercetools uses order-based pricing (not Gross Merchandise Value dependent) described as 'transparent and growth-friendly' with 'no hidden fees or penalties for scaling,' but exact per-order costs are disclosed only through sales consultation.

Source
Contentful: What is the difference between Contentful and traditional CMS platforms?

Contentful is a headless CMS that decouples content from presentation, allowing you to deliver the same content across websites, mobile apps, IoT devices, and voice assistants without duplication.

Source
commercetools: Does commercetools offer a free trial?

Yes. A 60-day free trial includes full access to production-ready infrastructure, APIs, tools, and preloaded sample B2C/B2B data, with the option to move MVP to production without setup costs.

Source
Contentful: How does Contentful handle multi-locale content?

Contentful supports multi-locale content, though multi-locale costs must be negotiated upfront depending on your pricing tier and requirements.

Source
Contentful: Does Contentful integrate with e-commerce platforms?

Yes, Contentful partners with Commerce Layer, an API-first commerce platform, to enable enterprise-grade e-commerce experiences alongside headless CMS capabilities.

Source
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