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Technology · head to head

Asana vs Close

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Close logo

Close

Technology

The inside sales CRM of choice for startups & SMBs

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • They diverge on capability: Asana covers Multiple project views, Close covers Built-in calling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Asana and Close actually diverge.

Attributes where Asana and Close differ
AttributeAsanaClose
Starting priceFree$9/month
Free tierYesNo
Founded20082013

Identical on both: pricing model (Unknown), platforms (Web, iOS, Android), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Close
  • Campaign managementnot Close
  • Product launchesnot Close
  • Event planningnot Close
  • Agile & Scrum managementnot Close

Close

  • Inside salesnot Asana
  • Outbound salesnot Asana
  • Lead managementnot Asana
  • Sales engagementnot Asana
  • Pipeline trackingnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.
Close review

Questions people ask

Is Asana or Close better?
Neither clearly leads. Asana starts at Free and Close at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Close?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and $9/month for Close.
Does Asana or Close run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Close starts at $9/month.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Close is typically brought in for.
What can Asana do that Close cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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