Close vs Lovable

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

The free plan includes 5 build credits per day (up to 30 per month), 20 Cloud credits per month, and 4 AI feature credits for trying features in apps. All plan members can access unlimited workspace members.

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Lovable uses a credit-based model where costs depend on monthly credit allocation rather than per-seat pricing. Build tasks consume variable credits ranging from 0.50 to 1.70 credits depending on complexity, or 1 credit per message in Plan Mode.

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Yes, credit expiration depends on the plan: monthly plan credits expire 2 months after issuance, annual plan credits expire 1 month after the annual period ends, and top-up credits expire 12 months from purchase. Daily grants expire daily with no rollover.

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Most small and new apps run free under included grants, but larger apps with significant traffic incur charges against the credit balance.

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Yes, a student discount is available with a valid university email.

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.