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Technology · head to head

Close vs Whimsical

Close logo

Close

Technology

The inside sales CRM of choice for startups & SMBs

From
$9/month
Rated
-
Whimsical logo

Whimsical

Technology

Where great ideas take shape

From
Free
Rated
-

The short version

  • Only Whimsical has a free tier, so it costs nothing to try first.
  • Each has a real cost: Close hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription); Whimsical the free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • They diverge on capability: Close covers Built-in calling, Whimsical covers Flowcharts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Close and Whimsical actually diverge.

Attributes where Close and Whimsical differ
AttributeCloseWhimsical
Starting price$9/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
Founded20132017

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Close

  • Built-in calling
  • Email automation
  • SMS messaging
  • Pipeline management
  • Lead management
  • Activity tracking
  • Reporting
  • Mobile app

Only in Whimsical

  • Flowcharts
  • Wireframes
  • Mind maps
  • Sticky notes
  • Docs
  • Real-time collaboration
  • Templates
  • Keyboard shortcuts

Both cover

  • Slack
  • SOC2
  • GDPR
  • 2FA
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Close

  • Inside salesnot Whimsical
  • Outbound salesnot Whimsical
  • Lead managementnot Whimsical
  • Sales engagementnot Whimsical
  • Pipeline trackingnot Whimsical

Whimsical

  • Product planningnot Close
  • UI/UX designnot Close
  • Brainstormingnot Close
  • Process documentationnot Close
  • Project visualizationnot Close

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Close

  • Hidden costs beyond subscription: calling charges (~$0.02/minute), SMS usage fees, phone numbers ($1-5/month), AI call assistant ($50/month + $0.02/min transcription)
  • No built-in lead lists, company intelligence, or contact enrichment; must source leads separately
  • Limited marketing automation compared to competitors like HubSpot; lacks lead scoring and nurturing campaigns
  • Calling cost at scale can double effective monthly cost for high-volume SDR teams making 50+ calls per day
  • Limited customization of data model compared to Salesforce; cannot create fully custom objects or complex relationships

Whimsical

  • The free plan is capped at 3 team boards, 3 teams and 10 guest seats
  • File uploads are limited to 5MB per file and 1GB in total on the free plan
  • Version history on the free plan goes back 7 days
  • Voting, the timer, private teams, the GitHub integration, password-protected files and watermark removal all need Pro at $10 per editor per month
  • SSO and SAML are Business tier only at $20 per editor per month

Pricing, plan by plan

Close

$9/month
  • Solo$9/month (annual)
    • 1 user only
    • 10,000 leads max
    • Calling, email, SMS
  • Essentials$35/month (annual)
    • Unlimited contacts
    • Team collaboration
    • 1,000 AI credits/month
  • Growth$99/month (annual)
    • Automation workflows
    • Power dialer
    • Bulk email
  • Scale$139/month (annual)
    • Role-based permissions
    • Predictive dialer
    • Unlimited recording

Whimsical

Free
  • StarterFree
    • Up to 4 boards
    • Unlimited viewers
    • 7-day version history
  • Pro$10/month
    • Unlimited boards
    • Unlimited version history
    • Advanced permissions
  • Org$20/month
    • Everything in Pro
    • SSO
    • User management

Which should you pick?

Choose Close if

  • You need built-in calling.
  • You work on Web, iOS, Android.
  • You also want email automation.

Choose Whimsical if

  • You need flowcharts.
  • You want to start without paying.
  • You also want wireframes.

Questions people ask

Is Close or Whimsical better?
Neither clearly leads. Close starts at $9/month and Whimsical at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Close or Whimsical?
Whimsical has a free tier; the other does not. Paid plans start at $9/month for Close and Free for Whimsical.
Does Close or Whimsical run on more platforms?
Close runs on Web, iOS, Android. Whimsical runs on Web.
Can I use Whimsical for free?
Yes. Whimsical has a free tier, so you can try it without paying. Close starts at $9/month.
What is Close best used for?
Close is most often used for inside sales, outbound sales, lead management, sales engagement. Of those, inside sales and outbound sales are not what Whimsical is typically brought in for.
What can Close do that Whimsical cannot?
Close covers Built-in calling, Email automation, SMS messaging, Pipeline management. Whimsical covers Flowcharts, Wireframes, Mind maps, Sticky notes. Both handle Slack, SOC2, GDPR, 2FA.

Answered from the vendors’ own pages

Close: What are Close's pricing plans and what do they include?

Close offers four plans: Solo ($9-19/user/month), Essentials ($35-49), Growth ($99-109), and Scale ($139-149). All include calling, email, SMS, and Chloe AI agent access. Essentials adds unlimited contacts and team collaboration. Growth adds automation, power dialer, and custom activities. Scale adds role-based permissions and unlimited recording. Annual billing saves up to 50%.

Source
Whimsical: What are Whimsical's pricing tiers?

Whimsical offers three plans: Free at 0 dollars per month per editor, Pro at 10 dollars per month per editor, and Business at 20 dollars per month per editor.

Source
Close: What are the hidden costs in Close's pricing beyond the subscription?

Close charges usage-based fees for calling (~$0.02 per minute), SMS charges per message, and phone number rentals ($1-5/month). The AI Call Assistant add-on costs $50/month plus $0.02 per minute for transcription. Heavy outbound calling teams can see their total costs increase 30-50% beyond the base seat price.

Source
Whimsical: What is included in the Free plan?

The Free plan allows creation of up to 50 board objects and 50 doc blocks per month, includes watermarked exports, and provides 7-day version history. Storage is limited to 1GB.

Source
Close: What is Chloe, Close's AI sales agent, and what can it do?

Chloe is an AI sales agent built into Close that automatically calls leads, qualifies prospects through real conversations, and can book meetings while updating the CRM automatically. Chloe features AI-generated call summaries, transcripts, and action items automatically logged to contacts.

Source
Whimsical: What features unlock in the Pro plan?

The Pro plan removes the object creation limits, provides unlimited board objects and doc blocks, removes watermarks from exports, extends version history to 90 days, and offers 100GB of storage.

Source
Close: Does Close include lead lists, data enrichment, or contact information?

No. Close does not provide built-in lead lists, company intelligence, or contact enrichment features. Organizations must source leads separately or use third-party data providers. This differs from platforms like HubSpot which include integrated lead databases.

Source
Whimsical: What security and team features come with Business?

The Business plan adds private teams, SAML single sign-on, SCIM and advanced security controls, unlimited version history, priority support, and a dedicated success manager. Storage starts at 2TB.

Source
Close: What communication features does Close include?

Close includes built-in calling with automatic call logging, email templates and bulk email capabilities, SMS messaging with tracking and automation, email syncing with Gmail, and automated follow-up workflows. All communication happens within the CRM platform.

Source
Whimsical: Do discounts apply for annual billing?

Yes, annual billing offers a 17 percent discount compared to monthly rates. Additionally, nonprofits receive a 20 percent discount and students and teachers get full access.

Source
Close: Does Close have marketing automation capabilities?

Close's marketing automation features are limited compared to HubSpot. It includes basic email sequences, task reminders, and workflow automation, but lacks advanced lead scoring, nurturing campaigns, and detailed marketing analytics. Organizations requiring extensive marketing automation need separate tools.

Source
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