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Marketing · head to head

CleverTap vs Leadpages

CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Rated
-
Full reviewWebsite
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Leadpages has a free tier, so it costs nothing to try first.
  • Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CleverTap and Leadpages actually diverge.

Attributes where CleverTap and Leadpages differ
AttributeCleverTapLeadpages
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb, Mobile, API

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

Only in Leadpages

Nothing recorded that CleverTap does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Leadpages
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Leadpages
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Leadpages
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot CleverTap
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot CleverTap
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot CleverTap
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot CleverTap
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot CleverTap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Questions people ask

Is CleverTap or Leadpages better?
Neither clearly leads. CleverTap starts at On request and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CleverTap or Leadpages?
Leadpages has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Leadpages.
Does CleverTap or Leadpages run on more platforms?
CleverTap runs on Web, iOS, Android, REST API. Leadpages runs on Web, Mobile, API.
Can I use Leadpages for free?
Yes. Leadpages has a free tier, so you can try it without paying. CleverTap starts at On request.
What is CleverTap best used for?
CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Leadpages is typically brought in for.
What can CleverTap do that Leadpages cannot?
CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
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