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Employee Engagement · head to head

Burnalong vs Rakuten Advertising

Burnalong logo

Burnalong

Employee Engagement

Employer wellness platform built around social classes and a wide instructor marketplace

From
On request
Free plan
No
Full reviewWebsite
Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.; Rakuten Advertising account terminations without clear explanation
  • They diverge on capability: Burnalong covers Social classes, Rakuten Advertising covers Global publisher network.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Burnalong and Rakuten Advertising actually diverge.

Attributes where Burnalong and Rakuten Advertising differ
AttributeBurnalongRakuten Advertising
Pricing modelquotetransaction
PlatformsWeb, iOS, Android, Roku, Apple TVWeb
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown1997

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Burnalong

  • Social classes
  • Instructor marketplace
  • Specialist populations
  • Beyond fitness content
  • Connected television
  • Challenges and programmes
  • Employer reporting
  • Reseller deployment

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

What people use each for

The jobs each tool is most often brought in to do.

Burnalong

  • An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot Rakuten Advertising
  • A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot Rakuten Advertising
  • An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot Rakuten Advertising
  • An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot Rakuten Advertising

Rakuten Advertising

  • affiliate marketing managementnot Burnalong
  • Workflow automationnot Burnalong
  • Reportingnot Burnalong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Burnalong

  • Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
  • It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
  • Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
  • The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Pricing, plan by plan

Burnalong

On request
  • Burnalong$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
    • Rate varies by headcount, dependant eligibility and whether it is resold through a plan

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Which should you pick?

Choose Burnalong if

  • You need social classes.
  • You work on Web, iOS, Android, Roku, Apple TV.
  • You also want instructor marketplace.
Burnalong review

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.
Rakuten Advertising review

Questions people ask

Is Burnalong or Rakuten Advertising better?
Neither clearly leads. Burnalong starts at On request and Rakuten Advertising at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Burnalong or Rakuten Advertising?
Burnalong starts at On request and Rakuten Advertising at On request.
Does Burnalong or Rakuten Advertising run on more platforms?
Burnalong runs on Web, iOS, Android, Roku, Apple TV. Rakuten Advertising runs on Web.
What is Burnalong best used for?
Burnalong is most often used for an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach, a health plan or health system wanting a wellbeing library it can offer its own members under its own brand, an employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no use, an hr team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content library. Of those, an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach and a health plan or health system wanting a wellbeing library it can offer its own members under its own brand are not what Rakuten Advertising is typically brought in for.
What can Burnalong do that Rakuten Advertising cannot?
Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content. Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights.

Answered from the vendors’ own pages

Burnalong: Does Burnalong publish pricing?

No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.

Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Burnalong: Is it a clinical programme?

No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.

Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Burnalong: What makes it different from a fitness app?

Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.

Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
Burnalong: Can health plans resell it?

Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.

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