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Employee Engagement · head to head

Burnalong vs CJ Affiliate

Burnalong logo

Burnalong

Employee Engagement

Employer wellness platform built around social classes and a wide instructor marketplace

From
On request
Free plan
No
Full reviewWebsite
CJ Affiliate logo

CJ Affiliate

Affiliate Marketing

Global affiliate marketing platform by Publicis

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.; CJ Affiliate complex pricing tiers without transparent public pricing
  • They diverge on capability: Burnalong covers Social classes, CJ Affiliate covers Cross-device tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Burnalong and CJ Affiliate actually diverge.

Attributes where Burnalong and CJ Affiliate differ
AttributeBurnalongCJ Affiliate
Pricing modelquotetransaction
PlatformsWeb, iOS, Android, Roku, Apple TVWeb
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown1998

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Burnalong

  • Social classes
  • Instructor marketplace
  • Specialist populations
  • Beyond fitness content
  • Connected television
  • Challenges and programmes
  • Employer reporting
  • Reseller deployment

Only in CJ Affiliate

  • Cross-device tracking
  • Real-time analytics
  • Publisher recruitment
  • Commission automation
  • Fraud protection
  • Salesforce
  • Adobe Analytics
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Burnalong

  • An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot CJ Affiliate
  • A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot CJ Affiliate
  • An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot CJ Affiliate
  • An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot CJ Affiliate

CJ Affiliate

  • affiliate marketing managementnot Burnalong
  • Workflow automationnot Burnalong
  • Reportingnot Burnalong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Burnalong

  • Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
  • It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
  • Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
  • The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.

CJ Affiliate

  • Complex pricing tiers without transparent public pricing
  • Limited integration capabilities with leading third-party HR point solutions compared to some competitors

Pricing, plan by plan

Burnalong

On request
  • Burnalong$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
    • Rate varies by headcount, dependant eligibility and whether it is resold through a plan

CJ Affiliate

On request
  • EnterpriseFree
    • Custom pricing
    • Dedicated support
    • Advanced analytics

Which should you pick?

Choose Burnalong if

  • You need social classes.
  • You work on Web, iOS, Android, Roku, Apple TV.
  • You also want instructor marketplace.
Burnalong review

Choose CJ Affiliate if

  • You need cross-device tracking.
  • You also want real-time analytics.
CJ Affiliate review

Questions people ask

Is Burnalong or CJ Affiliate better?
Neither clearly leads. Burnalong starts at On request and CJ Affiliate at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Burnalong or CJ Affiliate?
Burnalong starts at On request and CJ Affiliate at On request.
Does Burnalong or CJ Affiliate run on more platforms?
Burnalong runs on Web, iOS, Android, Roku, Apple TV. CJ Affiliate runs on Web.
What is Burnalong best used for?
Burnalong is most often used for an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach, a health plan or health system wanting a wellbeing library it can offer its own members under its own brand, an employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no use, an hr team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content library. Of those, an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach and a health plan or health system wanting a wellbeing library it can offer its own members under its own brand are not what CJ Affiliate is typically brought in for.
What can Burnalong do that CJ Affiliate cannot?
Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content. CJ Affiliate covers Cross-device tracking, Real-time analytics, Publisher recruitment, Commission automation.

Answered from the vendors’ own pages

Burnalong: Does Burnalong publish pricing?

No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.

CJ Affiliate: How much does CJ Affiliate cost?

CJ Affiliate requires custom pricing based on business needs. Contact their sales team for a customized quote; pricing tiers vary by affiliate network size and commission models used.

Source
Burnalong: Is it a clinical programme?

No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.

CJ Affiliate: How many publishers and brands are on CJ Affiliate?

CJ is the platform of choice for over 3,800 global brands with over 167K publishers and brands engaging billions of consumers worldwide across all verticals.

Source
Burnalong: What makes it different from a fitness app?

Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.

CJ Affiliate: What integrations does CJ Affiliate support?

CJ Affiliate provides a comprehensive API supporting integrations with marketing automation platforms, analytics tools, and tracking systems through RESTful endpoints with OAuth 2.0 authentication.

Source
Burnalong: Can health plans resell it?

Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.

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