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Employee Engagement · head to head

Profit.co vs Rakuten Advertising

Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Rakuten Advertising logo

Rakuten Advertising

Affiliate Marketing

Performance marketing solutions with global reach

From
On request
Free plan
No

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Profit.co no published pricing at all; every deal is a custom proposal built with their sales team; Rakuten Advertising account terminations without clear explanation
  • They diverge on capability: Profit.co covers OKR management, Rakuten Advertising covers Global publisher network.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Profit.co and Rakuten Advertising actually diverge.

Attributes where Profit.co and Rakuten Advertising differ
AttributeProfit.coRakuten Advertising
Starting priceFreeOn request
Pricing modelsubscriptiontransaction
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing
Founded20181997

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Only in Rakuten Advertising

  • Global publisher network
  • Influencer marketplace
  • Cross-device attribution
  • AI-powered insights
  • Brand protection
  • Google Analytics
  • Adobe Analytics
  • Shopify

What people use each for

The jobs each tool is most often brought in to do.

Profit.co

  • Running OKRs across an organisationnot Rakuten Advertising
  • Performance reviews and goal trackingnot Rakuten Advertising
  • Project portfolio management alongside objectivesnot Rakuten Advertising
  • Balanced scorecard reportingnot Rakuten Advertising
  • Building KPI dashboards from prebuilt templatesnot Rakuten Advertising

Rakuten Advertising

  • affiliate marketing managementnot Profit.co
  • Workflow automationnot Profit.co
  • Reportingnot Profit.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Rakuten Advertising

  • Account terminations without clear explanation
  • Commission payment delays of 60-90 days before payment settlement
  • Support response times are slow and often unhelpful
  • Limited transparency on advertiser approval reasons when applications get rejected
  • Less user-friendly interface compared to CJ Affiliate and ShareASale

Pricing, plan by plan

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Rakuten Advertising

On request
  • NetworkFree
    • Performance-based pricing
    • Global publisher access
    • Advanced reporting

Which should you pick?

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.

Choose Rakuten Advertising if

  • You need global publisher network.
  • You also want influencer marketplace.

Questions people ask

Is Profit.co or Rakuten Advertising better?
Neither clearly leads. Profit.co starts at Free and Rakuten Advertising at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Profit.co or Rakuten Advertising?
Profit.co has a free tier; the other does not. Paid plans start at Free for Profit.co and On request for Rakuten Advertising.
Does Profit.co or Rakuten Advertising run on more platforms?
Profit.co runs on Web, Ios, Android, Api. Rakuten Advertising runs on Web.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Rakuten Advertising starts at On request.
What is Profit.co best used for?
Profit.co is most often used for running okrs across an organisation, performance reviews and goal tracking, project portfolio management alongside objectives, balanced scorecard reporting. Of those, running okrs across an organisation and performance reviews and goal tracking are not what Rakuten Advertising is typically brought in for.
What can Profit.co do that Rakuten Advertising cannot?
Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Rakuten Advertising covers Global publisher network, Influencer marketplace, Cross-device attribution, AI-powered insights.

Answered from the vendors’ own pages

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Rakuten Advertising: How does Rakuten Advertising pay commissions?

Rakuten Advertising follows a 60-to-90 day commission payment cycle tied to advertiser invoice settlement, which is industry-standard but can result in delayed payments.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Rakuten Advertising: What integrations does Rakuten Advertising support?

Rakuten Advertising integrates with third-party platforms including Improvado, Strackr, Wecantrack, and Kochava for data tracking and reporting across Google Ads, Microsoft Ads, and Meta Ads.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Rakuten Advertising: How are commission rates determined on Rakuten Advertising?

Each advertiser sets its own commission rates, cookie durations, and approval requirements. Commission structures vary by individual brand and product category.

Source
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