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Affiliate Marketing · head to head

Awin vs Burnalong

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Free plan
No
Full reviewWebsite
Burnalong logo

Burnalong

Employee Engagement

Employer wellness platform built around social classes and a wide instructor marketplace

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • They diverge on capability: Awin covers Global publisher network, Burnalong covers Social classes.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Awin and Burnalong actually diverge.

Attributes where Awin and Burnalong differ
AttributeAwinBurnalong
Starting price£99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb, iOS, Android, Roku, Apple TV
CategoryAffiliate MarketingEmployee Engagement
Founded2000Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Burnalong

  • Social classes
  • Instructor marketplace
  • Specialist populations
  • Beyond fitness content
  • Connected television
  • Challenges and programmes
  • Employer reporting
  • Reseller deployment

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Burnalong
  • Performance-based advertisingnot Burnalong
  • Commission managementnot Burnalong

Burnalong

  • An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot Awin
  • A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot Awin
  • An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot Awin
  • An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Burnalong

  • Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
  • It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
  • Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
  • The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Burnalong

On request
  • Burnalong$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
    • Rate varies by headcount, dependant eligibility and whether it is resold through a plan

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Burnalong if

  • You need social classes.
  • You work on Web, iOS, Android, Roku, Apple TV.
  • You also want instructor marketplace.
Burnalong review

Questions people ask

Is Awin or Burnalong better?
Neither clearly leads. Awin starts at £99/month and Burnalong at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Burnalong?
Awin starts at £99/month and Burnalong at On request.
Does Awin or Burnalong run on more platforms?
Awin runs on Web, Mobile. Burnalong runs on Web, iOS, Android, Roku, Apple TV.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Burnalong is typically brought in for.
What can Awin do that Burnalong cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Burnalong: Does Burnalong publish pricing?

No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.

Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Burnalong: Is it a clinical programme?

No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.

Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Burnalong: What makes it different from a fitness app?

Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.

Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Burnalong: Can health plans resell it?

Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.

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