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Employee Engagement · head to head

Burnalong vs Offer18

Burnalong logo

Burnalong

Employee Engagement

Employer wellness platform built around social classes and a wide instructor marketplace

From
On request
Free plan
No
Full reviewWebsite
Offer18 logo

Offer18

Affiliate Marketing

Affiliate tracking for networks and advertisers

From
$49/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Burnalong nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.; Offer18 feature breakdown between tiers not disclosed on pricing page
  • They diverge on capability: Burnalong covers Social classes, Offer18 covers Real-time tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Burnalong and Offer18 actually diverge.

Attributes where Burnalong and Offer18 differ
AttributeBurnalongOffer18
Starting priceOn request$49/month
Pricing modelquotesubscription
PlatformsWeb, iOS, Android, Roku, Apple TVWeb
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2018

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Burnalong

  • Social classes
  • Instructor marketplace
  • Specialist populations
  • Beyond fitness content
  • Connected television
  • Challenges and programmes
  • Employer reporting
  • Reseller deployment

Only in Offer18

  • Real-time tracking
  • Fraud detection
  • Smart links
  • Offer management
  • Publisher portal
  • Postback URLs
  • API integrations
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Burnalong

  • An employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reachnot Offer18
  • A health plan or health system wanting a wellbeing library it can offer its own members under its own brandnot Offer18
  • An employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no usenot Offer18
  • An HR team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content librarynot Offer18

Offer18

  • Click and conversion tracking for affiliate networksnot Burnalong
  • Payout and ROI reporting across partnersnot Burnalong
  • Mobile attribution for app installs and in-app eventsnot Burnalong
  • Click fraud detectionnot Burnalong
  • White-label tracking for agencies running partner programmesnot Burnalong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Burnalong

  • Nothing is published, so an employer cannot benchmark a Burnalong quote before entering a sales process, and third party estimates of a low single digit per employee per month rate are unconfirmed by the vendor.
  • Content comes from a marketplace of independent instructors, so production quality and instructional rigour vary noticeably between classes and there is no consistent standard across the catalogue.
  • It is a wellbeing benefit rather than a clinical intervention, so it will not satisfy a plan looking for measurable clinical outcomes, and employers who buy it expecting claims reduction are buying the wrong category.
  • Per employee per month pricing across the whole population means an employer with typical wellbeing engagement is paying for the entire workforce to serve the minority who log in more than twice.
  • The social class feature only works if colleagues coordinate to attend at the same time, which requires organisational effort HR teams rarely sustain past the launch campaign, and without it the product is a video library like any other.

Offer18

  • Feature breakdown between tiers not disclosed on pricing page
  • Mid-tier pricing not disclosed

Pricing, plan by plan

Burnalong

On request
  • Burnalong$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Third party review sites estimate a low single digit dollar rate but Burnalong does not confirm it
    • Rate varies by headcount, dependant eligibility and whether it is resold through a plan

Offer18

$49/month
  • Starter$49/month
  • Premium$349/month

Which should you pick?

Choose Burnalong if

  • You need social classes.
  • You work on Web, iOS, Android, Roku, Apple TV.
  • You also want instructor marketplace.
Burnalong review

Choose Offer18 if

  • You need real-time tracking.
  • You also want fraud detection.
Offer18 review

Questions people ask

Is Burnalong or Offer18 better?
Neither clearly leads. Burnalong starts at On request and Offer18 at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Burnalong or Offer18?
Burnalong starts at On request and Offer18 at $49/month.
Does Burnalong or Offer18 run on more platforms?
Burnalong runs on Web, iOS, Android, Roku, Apple TV. Offer18 runs on Web.
What is Burnalong best used for?
Burnalong is most often used for an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach, a health plan or health system wanting a wellbeing library it can offer its own members under its own brand, an employer whose population skews older or includes many people with limited mobility, where a general fitness library gets no use, an hr team running a quarterly wellbeing challenge and needing structured multi week programmes rather than an unstructured content library. Of those, an employer with a distributed or deskless workforce that cannot use an on site gym subsidy and needs something every employee can actually reach and a health plan or health system wanting a wellbeing library it can offer its own members under its own brand are not what Offer18 is typically brought in for.
What can Burnalong do that Offer18 cannot?
Burnalong covers Social classes, Instructor marketplace, Specialist populations, Beyond fitness content. Offer18 covers Real-time tracking, Fraud detection, Smart links, Offer management.

Answered from the vendors’ own pages

Burnalong: Does Burnalong publish pricing?

No. It is quoted per employee per month. Third party review sites cite a low single digit dollar rate, but the vendor does not confirm any figure publicly.

Offer18: How much does Offer18 cost?

Offer18 pricing starts at $49/month for the starter plan and goes up to $349/month for premium, with a mid-tier option at undisclosed pricing. All plans include a 14-day free trial with no credit card required.

Source
Burnalong: Is it a clinical programme?

No. It is a wellbeing content platform. It has content covering chronic conditions, but nobody is warranting clinical appropriateness for a given member, and it should not be compared against clinical vendors.

Offer18: Is there a free trial for Offer18?

Yes, Offer18 offers a 14-day free trial without requiring a credit card, and users can cancel anytime during or after the trial.

Source
Burnalong: What makes it different from a fitness app?

Two features: members can take a class together remotely, and the instructor marketplace covers niches such as adaptive, senior and cancer recovery that studio produced libraries do not.

Offer18: What differentiates Offer18's pricing tiers?

Three distinct plan options are available starting at $49/month, but detailed feature comparisons between tiers are not disclosed on the pricing page.

Source
Burnalong: Can health plans resell it?

Yes. Health plans and health systems are a significant channel and often deliver it under their own branding.

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