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Field Service · head to head

AroFlo vs Brightly Asset Essentials

AroFlo logo

AroFlo

Field Service

Job management for Australian and New Zealand trade contractors, now part of the Simpro Group

From
On request
Rated
-
Brightly Asset Essentials logo

Brightly Asset Essentials

Field Service

CMMS and asset management for schools, local government, healthcare estates and manufacturing, now part of Siemens

From
On request
Rated
-

The short version

  • Each has a real cost: AroFlo aroFlo, Simpro, BigChange and ClockShark now share one owner in Simpro Group, so a shortlist that compares them is comparing products with a single roadmap owner and no competitive pressure between them to keep prices down.; Brightly Asset Essentials nothing about the pricing is published, the official pricing page has been removed, and quotes are per organisation, so buyers cannot benchmark and negotiating leverage depends entirely on running a competitive process.
  • They diverge on capability: AroFlo covers Mobile job cards, Brightly Asset Essentials covers Work orders and requests.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AroFlo and Brightly Asset Essentials actually diverge.

Attributes where AroFlo and Brightly Asset Essentials differ
AttributeAroFloBrightly Asset Essentials

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Field Service).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AroFlo

  • Mobile job cards
  • Supplier catalogue feeds
  • Compliance and safety forms
  • Scheduling and dispatch
  • Project management
  • Asset and maintenance registers
  • Accounting sync
  • Inventory and stock control

Only in Brightly Asset Essentials

  • Work orders and requests
  • Preventive maintenance
  • Asset registers
  • Capital planning
  • Inventory
  • Mobile app
  • Energy and sustainability
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

AroFlo

  • An Australian electrical contractor with thirty technicians that needs SWMS and test-and-tag certificates completed on the phone and attached to the job automaticallynot Brightly Asset Essentials
  • A plumbing business that wants live wholesaler pricing pulled into quotes so margins are not eroded by stale cost pricesnot Brightly Asset Essentials
  • A fire protection company running recurring statutory inspections against a register of customer assets across many sitesnot Brightly Asset Essentials
  • A New Zealand facilities maintenance firm that needs job costing to reconcile cleanly into Xero without a manual export stepnot Brightly Asset Essentials

Brightly Asset Essentials

  • A school district consolidating maintenance requests from fifty buildings into one queue with a portal teachers can usenot AroFlo
  • A municipal public works department that must justify replacement capital to a council with condition-based evidencenot AroFlo
  • A healthcare estate tracking statutory compliance tasks and producing audit evidence on demandnot AroFlo
  • A senior living operator standardising preventive maintenance across sites with a mobile app technicians will actually opennot AroFlo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AroFlo

  • AroFlo, Simpro, BigChange and ClockShark now share one owner in Simpro Group, so a shortlist that compares them is comparing products with a single roadmap owner and no competitive pressure between them to keep prices down.
  • No pricing is published at all, so you cannot size a budget before entering a sales process, and there is no public reference point to check whether the quote you are given is normal.
  • The supplier catalogue feeds, compliance form library and accounting connectors are built for Australia and New Zealand, so contractors elsewhere pay for a product whose most differentiated features do not apply to their market.
  • The interface carries a long history and the configuration surface is large, so getting the workflow, custom fields and forms right typically needs paid setup and several weeks before the field team stops working around it.
  • Reporting is user-defined rather than dimensional, so multi-entity groups that want consolidated profitability across business units generally end up exporting to a spreadsheet or a separate BI tool.

Brightly Asset Essentials

  • Nothing about the pricing is published, the official pricing page has been removed, and quotes are per organisation, so buyers cannot benchmark and negotiating leverage depends entirely on running a competitive process.
  • Implementation and data migration are quoted separately and commonly add five figures to a mid-size deployment, which is not visible when comparing headline subscription numbers.
  • Siemens ownership has pointed the roadmap at building and infrastructure integration, so industrial maintenance features compete for attention with Siemens Smart Infrastructure priorities.
  • Capability is split across separate Brightly products, so functionality shown in a demo may require an additional module and an additional line on the contract.
  • Reporting is fixed-template heavy and getting a non-standard report often means exporting to a spreadsheet, which undermines the case for consolidating on one system.

Pricing, plan by plan

AroFlo

On request
  • AroFlo Premium$undefined/month
    • Quoting, job management and invoicing
    • Timesheets and scheduling
    • Compliance and safety forms

Brightly Asset Essentials

On request
  • Asset Essentials$undefined/year
    • Priced by named users and modules, quoted per organisation
    • Implementation, data migration and training quoted separately
    • Multi-year agreements are the norm for public-sector buyers

Which should you pick?

Choose AroFlo if

  • You need mobile job cards.
  • You work on Web, iOS, Android.
  • You also want supplier catalogue feeds.

Choose Brightly Asset Essentials if

  • You need work orders and requests.
  • You work on Web, iOS, Android.
  • You also want preventive maintenance.

Questions people ask

Is AroFlo or Brightly Asset Essentials better?
Neither clearly leads. AroFlo starts at On request and Brightly Asset Essentials at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AroFlo or Brightly Asset Essentials?
AroFlo starts at On request and Brightly Asset Essentials at On request.
Does AroFlo or Brightly Asset Essentials run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is AroFlo best used for?
AroFlo is most often used for an australian electrical contractor with thirty technicians that needs swms and test-and-tag certificates completed on the phone and attached to the job automatically, a plumbing business that wants live wholesaler pricing pulled into quotes so margins are not eroded by stale cost prices, a fire protection company running recurring statutory inspections against a register of customer assets across many sites, a new zealand facilities maintenance firm that needs job costing to reconcile cleanly into xero without a manual export step. Of those, an australian electrical contractor with thirty technicians that needs swms and test-and-tag certificates completed on the phone and attached to the job automatically and a plumbing business that wants live wholesaler pricing pulled into quotes so margins are not eroded by stale cost prices are not what Brightly Asset Essentials is typically brought in for.
What can AroFlo do that Brightly Asset Essentials cannot?
AroFlo covers Mobile job cards, Supplier catalogue feeds, Compliance and safety forms, Scheduling and dispatch. Brightly Asset Essentials covers Work orders and requests, Preventive maintenance, Asset registers, Capital planning.

Answered from the vendors’ own pages

AroFlo: Is AroFlo still sold separately from Simpro?

Yes. Simpro Group has kept AroFlo, Simpro, BigChange and ClockShark as separate products with separate sales teams, though all four are under one owner.

Brightly Asset Essentials: Who owns Brightly?

Siemens, which acquired it in 2022 for around 1.58 billion USD. It sits within Siemens Smart Infrastructure.

AroFlo: How much does AroFlo cost?

AroFlo does not publish prices. Expect a per-user monthly figure in AUD quoted after a discovery call, with setup and training charged on top.

Brightly Asset Essentials: What does Asset Essentials cost?

Not published. It is quoted by user count and modules, with implementation priced separately.

AroFlo: Can I use AroFlo outside Australia?

You can, but the wholesaler price feeds, compliance templates and accounting integrations are aimed at Australia and New Zealand, which removes much of the reason to choose it.

Brightly Asset Essentials: Is it suitable for manufacturing?

It can run a plant, but the product heritage and roadmap are estates and infrastructure, so plant-specific features lag purpose-built industrial CMMS.

AroFlo: Does it work offline?

Yes. The mobile app stores job data locally and syncs when a connection returns, which matters for plant rooms and rural sites.

Brightly Asset Essentials: Is there a free tier or trial?

No published free tier. Evaluation is through a sales-led demo.

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