Accounting · head to head
Brex vs Heartland Retail

Heartland Retail
E-Commerce
Omnichannel retail management platform
- From
- $150/month
- Rated
- -
The short version
- Only Brex has a free tier, so it costs nothing to try first.
- They diverge on capability: Brex covers Corporate cards, Heartland Retail covers Point of sale.
Where they differ
Only the attributes on which Brex and Heartland Retail actually diverge.
| Attribute | Brex | Heartland Retail |
|---|---|---|
| Starting price | Free | $150/month |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android | Web |
| Category | Accounting | E-Commerce |
| Founded | 2017 | 1997 |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brex
- Corporate cards
- Business accounts
- Expense management
- Bill pay
- Travel
- QuickBooks
- NetSuite
- Xero
Only in Heartland Retail
- Point of sale
- Omnichannel selling
- Inventory management
- Customer management
- Payment processing
- Employee management
- Analytics
- Reporting
What people use each for
The jobs each tool is most often brought in to do.
Brex
- Corporate cards with spend controls for startupsnot Heartland Retail
- Expense management and reimbursementsnot Heartland Retail
- Travel booking inside the spend platformnot Heartland Retail
- Bill pay and accounting system syncnot Heartland Retail
- Multi-entity spend management on the paid tiersnot Heartland Retail
Heartland Retail
No use cases recorded yet. See the Heartland Retail review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brex
- The free Essentials tier is limited to two legal entities
- Premium is $12 per user per month, so cost scales with headcount using the card
- Enterprise and Smart Card pricing is not published
- Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit
Heartland Retail
Nothing recorded yet. See the Heartland Retail review.
Pricing, plan by plan
Brex
Free- EssentialsFree
- Global card acceptance
- Accounting integrations
- Real-time reporting
- Premium$12/month
- per user
- Custom expense policies
- Dynamic approval chains
- Enterprise$null/month
- Custom pricing
Heartland Retail
$150/month- Core$150/month
- POS system
- Inventory management
- Customer management
- Professional$350/month
- All Core features
- Omnichannel
- Advanced analytics
Which should you pick?
Choose Brex if
- You need corporate cards.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want business accounts.
Choose Heartland Retail if
- You need point of sale.
- You also want omnichannel selling.
Questions people ask
- Is Brex or Heartland Retail better?
- Neither clearly leads. Brex starts at Free and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brex or Heartland Retail?
- Brex has a free tier; the other does not. Paid plans start at Free for Brex and $150/month for Heartland Retail.
- Does Brex or Heartland Retail run on more platforms?
- Brex runs on Web, Ios, Android. Heartland Retail runs on Web.
- Can I use Brex for free?
- Yes. Brex has a free tier, so you can try it without paying. Heartland Retail starts at $150/month.
- What is Brex best used for?
- Brex is most often used for corporate cards with spend controls for startups, expense management and reimbursements, travel booking inside the spend platform, bill pay and accounting system sync. Of those, corporate cards with spend controls for startups and expense management and reimbursements are not what Heartland Retail is typically brought in for.
- What can Brex do that Heartland Retail cannot?
- Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Heartland Retail covers Point of sale, Omnichannel selling, Inventory management, Customer management.
Answered from the vendors’ own pages
Brex: Does Brex have a free plan?
Yes. Brex Essentials is free for startups and growing companies and includes global card acceptance, AI-powered rules, accounting integrations, real-time reporting, and bill pay.
SourceBrex: What is Brex Premium pricing?
Brex Premium costs $12 per user per month and is designed for mid-sized companies. It adds custom expense policies, dynamic approval chains, AI compliance auditing, multi-entity support, and live budgets.
SourceBrex: What countries accept Brex cards?
Brex cards are accepted in 210+ countries. The Smart Card plan offers local-currency cards in 50+ countries for companies focused on procurement simplification and international payments.
SourceRelated pages
More on Heartland Retail
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- Heartland Retail vs Lago
- Heartland Retail vs Metronome
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- Heartland Retail vs RazorpayX
- Heartland Retail vs Stigg
- Heartland Retail vs ADP
- Heartland Retail vs Avalara
- Heartland Retail vs BigCommerce
- Heartland Retail vs Square
- Heartland Retail vs Magento
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- Heartland Retail vs FullStory
- Heartland Retail vs Hotjar
- Heartland Retail vs Mailchimp
- Heartland Retail vs Contentful
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- Heartland Retail vs Algolia
- Heartland Retail vs Braze
- Heartland Retail vs Square for Retail
- Heartland Retail vs Squarespace Commerce
- Heartland Retail vs AliExpress
- Heartland Retail vs CJ Dropshipping
- Heartland Retail vs commercetools
- Heartland Retail vs Erply
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