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E-Commerce · head to head

Braze vs Salesforce for Nonprofits

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Salesforce for Nonprofits logo

Salesforce for Nonprofits

Nonprofits

Enterprise CRM for nonprofit organizations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Salesforce for Nonprofits has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Salesforce for Nonprofits the Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • They diverge on capability: Braze covers Cross-channel messaging, Salesforce for Nonprofits covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and Salesforce for Nonprofits actually diverge.

Attributes where Braze and Salesforce for Nonprofits differ
AttributeBrazeSalesforce for Nonprofits
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, IOS, Android
CategoryE-CommerceNonprofits
Founded20111999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Salesforce for Nonprofits

  • Donor management
  • Campaign tracking
  • Volunteer management
  • Program tracking
  • Advanced reporting
  • Stripe
  • Google Analytics
  • Slack

Both cover

  • Tableau

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Salesforce for Nonprofits
  • Marketing automationnot Salesforce for Nonprofits
  • Personalizationnot Salesforce for Nonprofits
  • Retention campaignsnot Salesforce for Nonprofits
  • Cross-channel messagingnot Salesforce for Nonprofits

Salesforce for Nonprofits

  • Nonprofit constituent CRM covering fundraising, programs, outcomes and volunteersnot Braze
  • Consolidating donor, grant and program data on the Salesforce platformnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Salesforce for Nonprofits

  • The Power of Us free grant covers only 10 Salesforce Nonprofit Cloud or Sales/Service Cloud licences; every licence beyond that is paid
  • Nonprofit Cloud Enterprise is $60 per user per month billed annually and Nonprofit Cloud Unlimited is $100 per user per month billed annually
  • The free licences require passing Salesforce eligibility criteria for the Power of Us program
  • Most Salesforce products are sold on annual contracts
  • Some products must scale together when you add or upgrade, which requires going through an Account Executive

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Salesforce for Nonprofits

Free
  • Nonprofit CloudFree
    • Donor management
    • Campaign tracking
    • Volunteer management
  • Professional$150/month
    • Advanced reporting
    • API integrations
    • Customization

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Salesforce for Nonprofits if

  • You need donor management.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want campaign tracking.
Salesforce for Nonprofits review

Questions people ask

Is Braze or Salesforce for Nonprofits better?
Neither clearly leads. Braze starts at On request and Salesforce for Nonprofits at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Salesforce for Nonprofits?
Salesforce for Nonprofits has a free tier; the other does not. Paid plans start at On request for Braze and Free for Salesforce for Nonprofits.
Does Braze or Salesforce for Nonprofits run on more platforms?
Braze runs on Web, Ios, Android, Api. Salesforce for Nonprofits runs on Web, IOS, Android.
Can I use Salesforce for Nonprofits for free?
Yes. Salesforce for Nonprofits has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Salesforce for Nonprofits is typically brought in for.
What can Braze do that Salesforce for Nonprofits cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Salesforce for Nonprofits covers Donor management, Campaign tracking, Volunteer management, Program tracking. Both handle Tableau.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
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Related pages

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