Softwr

E-Commerce · head to head

Braze vs Constant Contact

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Constant Contact logo

Constant Contact

Nonprofits

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)
  • They diverge on capability: Braze covers Cross-channel messaging, Constant Contact covers Email marketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and Constant Contact actually diverge.

Attributes where Braze and Constant Contact differ
AttributeBrazeConstant Contact
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile-responsive
CategoryE-CommerceNonprofits
Founded20111995

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Zapier
  • Google Analytics
  • Facebook

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Constant Contact
  • Marketing automationnot Constant Contact
  • Personalizationnot Constant Contact
  • Retention campaignsnot Constant Contact
  • Cross-channel messagingnot Constant Contact

Constant Contact

  • Business operationsnot Braze
  • Productivitynot Braze
  • Automationnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Questions people ask

Is Braze or Constant Contact better?
Neither clearly leads. Braze starts at On request and Constant Contact at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Constant Contact?
Constant Contact has a free tier; the other does not. Paid plans start at On request for Braze and Free for Constant Contact.
Does Braze or Constant Contact run on more platforms?
Braze runs on Web, Ios, Android, Api. Constant Contact runs on Web, Mobile-responsive.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Braze starts at On request.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Constant Contact is typically brought in for.
What can Braze do that Constant Contact cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Constant Contact covers Email marketing, Event management, Contact management, Automation. Both handle Salesforce.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
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Related pages

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