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Maps · head to head

Bing Maps vs Google Maps Platform

Bing Maps logo

Bing Maps

Maps

Web mapping services with street maps, aerial imagery, and APIs for developers

From
On request
Rated
-
Full reviewWebsite
Google Maps Platform logo

Google Maps Platform

Maps

Comprehensive set of APIs and SDKs that allow developers to embed Google

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Maps Platform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bing Maps bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts; Google Maps Platform free allowances are per service rather than pooled, at 10,000 events a month for dynamic maps, geocoding and autocomplete
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Bing Maps and Google Maps Platform actually diverge.

Attributes where Bing Maps and Google Maps Platform differ
AttributeBing MapsGoogle Maps Platform
Starting priceOn requestFree
Pricing modelfreemiumsubscription
Free tierNoYes
FoundedUnknown2005

Identical on both: platforms (Web), user rating (Not yet rated), category (Maps).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bing Maps

Nothing recorded that Google Maps Platform does not also cover.

Only in Google Maps Platform

Nothing recorded that Bing Maps does not also cover.

Both cover

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Bing Maps

  • Driving directions and turn-by-turn navigation guidancenot Google Maps Platform
  • Real-time traffic monitoring and road condition updatesnot Google Maps Platform
  • Commuter route planning with live traffic intelligencenot Google Maps Platform

Google Maps Platform

  • Embedding dynamic maps, Street View and photorealistic 3D tiles in an applicationnot Bing Maps
  • Route computation, navigation and fleet route optimisationnot Bing Maps
  • Geocoding, place autocomplete and address validationnot Bing Maps
  • Environmental data including weather, solar, air quality and pollennot Bing Maps
  • Geospatial analytics through Earth Enginenot Bing Maps

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bing Maps

  • Bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts
  • All implementations must migrate to Azure Maps to avoid service disruption

Google Maps Platform

  • Free allowances are per service rather than pooled, at 10,000 events a month for dynamic maps, geocoding and autocomplete
  • Dynamic Maps cost $7.00 per 1,000 calls at the entry tier
  • Geocoding and the Directions API both cost $5.00 per 1,000 calls at the entry tier
  • Pricing is tiered by volume, so the effective unit price depends on total monthly usage and is hard to predict in advance
  • Billing is usage based with no flat plan, so a traffic spike is a cost spike

Pricing, plan by plan

Bing Maps

On request

No published plan breakdown. See the Bing Maps review.

Google Maps Platform

Free
  • Starter$100/month
    • 50,000 monthly calls
    • Dynamic Maps
    • Geocoding
  • Essentials$275/month
    • 100,000 monthly calls
    • Dynamic Maps
    • Geocoding
  • Pro$1200/month
    • 250,000 monthly calls
    • All Essentials features
    • Address Validation Pro
  • Enterprise$null/month
    • Custom monthly call allowances
    • Maximum flexibility
    • Extensive customization

Which should you pick?

Choose Bing Maps if

Nothing in the data separates Bing Maps from Google Maps Platform on the points above - pick on price and on how each one feels to use.

Bing Maps review

Choose Google Maps Platform if

  • You want to start without paying.
Google Maps Platform review

Questions people ask

Is Bing Maps or Google Maps Platform better?
Neither clearly leads. Bing Maps starts at On request and Google Maps Platform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bing Maps or Google Maps Platform?
Google Maps Platform has a free tier; the other does not. Paid plans start at On request for Bing Maps and Free for Google Maps Platform.
Does Bing Maps or Google Maps Platform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Maps Platform for free?
Yes. Google Maps Platform has a free tier, so you can try it without paying. Bing Maps starts at On request.
What is Bing Maps best used for?
Bing Maps is most often used for driving directions and turn-by-turn navigation guidance, real-time traffic monitoring and road condition updates, commuter route planning with live traffic intelligence. Of those, driving directions and turn-by-turn navigation guidance and real-time traffic monitoring and road condition updates are not what Google Maps Platform is typically brought in for.

Answered from the vendors’ own pages

Bing Maps: What happened to Bing Maps for Enterprise?

Bing Maps for Enterprise is deprecated and will be retired. Free account customers can continue using the service until 6/30/2025, while enterprise account customers can continue until 6/30/2028. Microsoft recommends migrating implementations to Azure Maps to avoid service disruptions.

Source
Google Maps Platform: How much does Google Maps Platform cost?

Google Maps Platform offers subscription plans starting at $100/month for the Starter plan (50,000 calls), $275/month for Essentials (100,000 calls), and $1,200/month for Pro (250,000 calls). Enterprise pricing is custom.

Source
Bing Maps: When will Bing Maps for Enterprise be discontinued?

Bing Maps for Enterprise retires 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts. All implementations using Bing Maps for Enterprise REST APIs and SDKs must be updated to use Azure Maps before the retirement dates.

Source
Google Maps Platform: Is there a free tier for Google Maps Platform?

Yes, Google Maps Platform provides a free tier with 10,000 calls per SKU monthly for Essentials and Pro products, plus automatic volume discounts starting at 20% for usage exceeding 100K monthly requests.

Source
Bing Maps: What should I use instead of Bing Maps?

Microsoft is transitioning customers to Azure Maps, which provides consumption-based pricing with volume-based discounts and pay-only-for-what-you-use cost structure. Azure Maps offers all mapping features without throttling.

Source
Google Maps Platform: What API products are included in each Google Maps tier?

Starter includes Dynamic Maps and Geocoding. Essentials adds Autocomplete, Geolocation, Place Details, Time Zone, Routes, Air Quality, Solar API, and Weather. Pro adds Address Validation, Places Aggregate API, Nearby Search Pro, Text Search Pro, Immersive Maps, Aerial View, Elevation, Route Optimization, and Pollen.

Source
Google Maps Platform: Do new Google Maps Platform customers get any trial credits?

Yes, new customers receive $300 in trial credit toward their Google Maps Platform usage.

Source
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