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E-Commerce · head to head

BigCommerce vs Braze

BigCommerce logo

BigCommerce

E-Commerce

Enterprise ecommerce platform for ambitious merchants

From
$29.95/month
Rated
-
Full reviewWebsite
Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BigCommerce listed on G-Cloud 14 by reseller CTI Digital Limited at £14,000 per instance for a managed BigCommerce implementation; Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • They diverge on capability: BigCommerce covers Multi-channel selling, Braze covers Cross-channel messaging.

Where they differ

Only the attributes on which BigCommerce and Braze actually diverge.

Attributes where BigCommerce and Braze differ
AttributeBigCommerceBraze
Starting price$29.95/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, Ios, Android, Api
Founded20092011

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigCommerce

  • Multi-channel selling
  • Built-in SEO
  • Abandoned cart recovery
  • Customer segmentation
  • Marketing automation
  • B2B functionality
  • API access
  • Advanced security

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

What people use each for

The jobs each tool is most often brought in to do.

BigCommerce

No use cases recorded yet. See the BigCommerce review.

Braze

  • Customer engagementnot BigCommerce
  • Marketing automationnot BigCommerce
  • Personalizationnot BigCommerce
  • Retention campaignsnot BigCommerce
  • Cross-channel messagingnot BigCommerce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigCommerce

  • Listed on G-Cloud 14 by reseller CTI Digital Limited at £14,000 per instance for a managed BigCommerce implementation

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Pricing, plan by plan

BigCommerce

$29.95/month
  • Standard$29.95/month
    • Unlimited products
    • 2 staff accounts
    • Basic reports
  • Plus$79.95/month
    • All Standard features
    • Up to 5 staff accounts
    • Advanced reports

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Which should you pick?

Choose BigCommerce if

  • You need multi-channel selling.
  • You also want built-in seo.
BigCommerce review

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Questions people ask

Is BigCommerce or Braze better?
Neither clearly leads. BigCommerce starts at $29.95/month and Braze at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigCommerce or Braze?
BigCommerce starts at $29.95/month and Braze at On request.
Does BigCommerce or Braze run on more platforms?
BigCommerce runs on Web. Braze runs on Web, Ios, Android, Api.
What can BigCommerce do that Braze cannot?
BigCommerce covers Multi-channel selling, Built-in SEO, Abandoned cart recovery, Customer segmentation. Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
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