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E-Commerce · head to head

eBay vs Temu

E

eBay

E-Commerce

Global marketplace where sellers list into eBay's audience under eBay's fee schedule and rules

From
On request
Rated
-
Full reviewWebsite
Temu logo

Temu

E-Commerce

Ultra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Temu has a free tier, so it costs nothing to try first.
  • Each has a real cost: eBay the final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.; Temu temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • They diverge on capability: eBay covers Auction and fixed price listings, Temu covers General merchandise marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which eBay and Temu actually diverge.

Attributes where eBay and Temu differ
AttributeeBayTemu
Starting priceOn requestFree
Pricing modelsubscriptionFree to browse and use; pay per order, heavy promotional discounting
Free tierNoYes
PlatformsWebiOS, Android, Web

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in eBay

  • Auction and fixed price listings
  • Managed payments
  • eBay Stores
  • Promoted Listings
  • Bulk listing tools
  • International selling programmes
  • Money Back Guarantee
  • Seller performance standards

Only in Temu

  • General merchandise marketplace
  • Direct-from-manufacturer shipping
  • Gamified discounts and referrals
  • Free returns window
  • Aggressive coupon stacking
  • Temu app-only pricing

What people use each for

The jobs each tool is most often brought in to do.

eBay

  • Selling used, refurbished or one-off stock that has no natural search demand on its own sitenot Temu
  • Parts and spares catalogues where buyers search by fitment rather than by brandnot Temu
  • Liquidating returns or excess inventory without building an audience for itnot Temu
  • Testing whether demand exists for a product line before investing in a standalone storefrontnot Temu

Temu

  • A budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptablenot eBay
  • Someone comparing Temu against Shein and Amazon Shopping on price for a specific item categorynot eBay
  • A buyer who has reviewed the documented data permission and product safety concerns and decided price still outweighs themnot eBay
  • A shopper in a market where changing customs thresholds mean checking for added duty before orderingnot eBay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

eBay

  • The final value fee applies to the total the buyer pays including postage and tax rather than to the item price, so a low value item with expensive shipping loses a much larger share of its margin than the headline percentage implies.
  • Fees stack rather than substitute, since a Store subscription, a per order fixed fee, Promoted Listings and cross-border percentages all apply on top of the category rate, and the effective take rate is only visible after a full month of settlement reports.
  • eBay controls search placement, so as a category gets competitive the practical cost of visibility becomes the Promoted Listings rate, and that is an auction against other sellers that only goes one way.
  • You do not get the customer relationship, because eBay mediates messaging and does not supply a marketing list, so repeat business depends on eBay showing your listing again rather than on anything you own.
  • The account is the entire asset and it is governed by policies eBay enforces unilaterally, so a suspension or a category restriction ends the revenue immediately with no portable equivalent of a domain, a theme or a customer database to move elsewhere.

Temu

  • Temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • Consumer safety testing by regulators and watchdog groups has flagged some products sold on Temu for exceeding legal limits on substances such as lead in specific items, similar to findings on other ultra-low-cost marketplaces.
  • Regulators in the EU and US have investigated or fined Temu over misleading discount claims and dark pattern design, including inflated reference prices used to make discounts look larger than they are.
  • Shipping times are long by mainstream e-commerce standards, commonly one to two weeks or more, and buyer recourse for a delayed, missing or damaged order is limited compared with domestic retailers.
  • Changes to duty-free import thresholds in the US and EU have added customs fees to some orders, eroding the headline low price advertised at checkout.

Pricing, plan by plan

eBay

On request

No published plan breakdown. See the eBay review.

Temu

Free
  • Pay per orderFree
    • Individual item prices frequently under 10 USD before discounts
    • Standard shipping typically 7 to 15 days
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose eBay if

  • You need auction and fixed price listings.
  • You also want managed payments.
eBay review

Choose Temu if

  • You need general merchandise marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want direct-from-manufacturer shipping.
Temu review

Questions people ask

Is eBay or Temu better?
Neither clearly leads. eBay starts at On request and Temu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, eBay or Temu?
Temu has a free tier; the other does not. Paid plans start at On request for eBay and Free for Temu.
Does eBay or Temu run on more platforms?
eBay runs on Web. Temu runs on iOS, Android, Web.
Can I use Temu for free?
Yes. Temu has a free tier, so you can try it without paying. eBay starts at On request.
What is eBay best used for?
eBay is most often used for selling used, refurbished or one-off stock that has no natural search demand on its own site, parts and spares catalogues where buyers search by fitment rather than by brand, liquidating returns or excess inventory without building an audience for it, testing whether demand exists for a product line before investing in a standalone storefront. Of those, selling used, refurbished or one-off stock that has no natural search demand on its own site and parts and spares catalogues where buyers search by fitment rather than by brand are not what Temu is typically brought in for.
What can eBay do that Temu cannot?
eBay covers Auction and fixed price listings, Managed payments, eBay Stores, Promoted Listings. Temu covers General merchandise marketplace, Direct-from-manufacturer shipping, Gamified discounts and referrals, Free returns window.

Answered from the vendors’ own pages

eBay: What does selling on eBay actually cost?

A category-dependent percentage of the total buyer payment including postage, plus a fixed fee per order, plus any Store subscription, advertising rate and international fees. Model all of them together, not the first one alone.

Temu: Who owns Temu?

Temu is operated by Whaleco Inc., a subsidiary of PDD Holdings, the parent company of the Chinese shopping app Pinduoduo.

eBay: Can I use my own payment provider?

No. Payments run through eBay and settle to your bank account on eBay's payout schedule, so you do not choose the processor and you do not control settlement timing.

Temu: Is Temu safe to use in terms of data privacy?

Security researchers have flagged the scope of permissions requested by Temu and related PDD Holdings apps as a documented concern; the company disputes characterisations of its apps as malicious.

eBay: Do I get my customers' email addresses?

Not for marketing. eBay mediates buyer contact, which is why sellers who rely on it have no list to fall back on if the channel changes.

Temu: Are Temu products safe?

Consumer safety testing has found some specific products exceeding legal limits for substances such as lead, similar to findings reported on other ultra-low-cost marketplaces; safety varies by product.

eBay: Is eBay an alternative to having my own store?

It is a channel, not a substitute. Sellers who use it well treat it as demand they rent while building something they own in parallel.

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