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Software · head to head

Auth0 vs Groove

Auth0 logo

Auth0

Software

Secure access for everyone

From
Free
Rated
-
Full reviewWebsite
Groove logo

Groove

Software

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Only Auth0 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • They diverge on capability: Auth0 covers Universal login, Groove covers Shared inbox.

Where they differ

Only the attributes on which Auth0 and Groove actually diverge.

Attributes where Auth0 and Groove differ
AttributeAuth0Groove
Starting priceFree$12/month
Pricing modelUnknownsubscription
Free tierYesNo
Founded20132011

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Auth0

  • Universal login
  • Social login
  • Multi-factor authentication
  • Passwordless
  • User management
  • Anomaly detection
  • Extensibility
  • Machine to machine

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Salesforce
  • Zapier

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Auth0

  • B2C authenticationnot Groove
  • B2B authenticationnot Groove
  • B2E authenticationnot Groove
  • API securitynot Groove
  • Mobile app securitynot Groove

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Auth0
  • Handling email, chat and messaging support in one queuenot Auth0

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Auth0

  • Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
  • Advanced features like MFA and RBAC only available on paid Essentials tier and above
  • Ownership by Okta introduces risk that independent product roadmap may change

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pricing, plan by plan

Auth0

Free
  • FreeFree
    • Up to 25,000 monthly active users
    • Basic authentication
    • Email/password login
  • Essentials (B2C)$35/month
    • Unlimited MAUs beyond free tier
    • Multi-Factor Authentication
    • Role-Based Access Control
  • Professional (B2C)$240/month
    • All Essentials features
    • Advanced security
    • Custom branding

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Which should you pick?

Choose Auth0 if

  • You need universal login.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want social login.
Auth0 review

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Questions people ask

Is Auth0 or Groove better?
Neither clearly leads. Auth0 starts at Free and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Auth0 or Groove?
Auth0 has a free tier; the other does not. Paid plans start at Free for Auth0 and $12/month for Groove.
Does Auth0 or Groove run on more platforms?
Auth0 runs on Web, iOS, Android. Groove runs on Web, Ios, Android.
Can I use Auth0 for free?
Yes. Auth0 has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Auth0 best used for?
Auth0 is most often used for b2c authentication, b2b authentication, b2e authentication, api security. Of those, b2c authentication and b2b authentication are not what Groove is typically brought in for.
What can Auth0 do that Groove cannot?
Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Both handle Slack, GDPR.

Answered from the vendors’ own pages

Auth0: How much does Auth0 cost?

Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.

Source
Auth0: Does Auth0 include Multi-Factor Authentication?

No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.

Source
Auth0: Is Auth0 independent or part of a larger company?

Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.

Source
Auth0: Who should use Auth0 vs Okta?

Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.

Source
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