Software · head to head
Auth0 vs Customerly

Customerly
Software
Customer service suite with live chat and automation
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- They diverge on capability: Auth0 covers Universal login, Customerly covers Live chat.
Where they differ
Only the attributes on which Auth0 and Customerly actually diverge.
| Attribute | Auth0 | Customerly |
|---|---|---|
| Pricing model | Unknown | subscription |
| Founded | 2013 | 2015 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Auth0
- Universal login
- Social login
- Multi-factor authentication
- Passwordless
- User management
- Anomaly detection
- Extensibility
- Machine to machine
Only in Customerly
- Live chat
- Email marketing
- Customer surveys
- Help center
- Automation
- Video chat
- WordPress
- Shopify
Both cover
- Slack
- Segment
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Auth0
- B2C authenticationnot Customerly
- B2B authenticationnot Customerly
- B2E authenticationnot Customerly
- API securitynot Customerly
- Mobile app securitynot Customerly
Customerly
- Customer supportnot Auth0
- Lead generationnot Auth0
- Email marketingnot Auth0
- Customer feedbacknot Auth0
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Auth0
- Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
- Advanced features like MFA and RBAC only available on paid Essentials tier and above
- Ownership by Okta introduces risk that independent product roadmap may change
Customerly
- Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- Limited to 11-50 employees according to company size metrics
Pricing, plan by plan
Auth0
Free- FreeFree
- Up to 25,000 monthly active users
- Basic authentication
- Email/password login
- Essentials (B2C)$35/month
- Unlimited MAUs beyond free tier
- Multi-Factor Authentication
- Role-Based Access Control
- Professional (B2C)$240/month
- All Essentials features
- Advanced security
- Custom branding
Customerly
Free- FreeFree
- 2 teammates
- Live chat
- Basic surveys
- Essential$9/month
- Unlimited chat
- Help center
- Automation
- Startup$29/month
- Video chat
- Funnels
- Priority support
- Pro$79/month
- White label
- Advanced analytics
- API access
Which should you pick?
Choose Auth0 if
- You need universal login.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want social login.
Choose Customerly if
- You need live chat.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Auth0 or Customerly better?
- Neither clearly leads. Auth0 starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Auth0 or Customerly?
- Auth0 starts at Free and Customerly at Free.
- Does Auth0 or Customerly run on more platforms?
- Auth0 runs on Web, iOS, Android. Customerly runs on Web, Ios, Android.
- Can I use Auth0 for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Auth0 best used for?
- Auth0 is most often used for b2c authentication, b2b authentication, b2e authentication, api security. Of those, b2c authentication and b2b authentication are not what Customerly is typically brought in for.
- What can Auth0 do that Customerly cannot?
- Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Slack, Segment, GDPR.
Answered from the vendors’ own pages
Auth0: How much does Auth0 cost?
Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.
SourceCustomerly: Where is Customerly's data stored?
All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.
SourceAuth0: Does Auth0 include Multi-Factor Authentication?
No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.
SourceCustomerly: What messaging channels does Customerly support?
Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.
SourceAuth0: Is Auth0 independent or part of a larger company?
Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.
SourceCustomerly: How much of customer support can Customerly automate?
Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.
SourceAuth0: Who should use Auth0 vs Okta?
Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.
SourceRelated pages
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