Software · head to head
Asana vs Customerly

Customerly
Software
Customer service suite with live chat and automation
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- They diverge on capability: Asana covers Multiple project views, Customerly covers Live chat.
Where they differ
Only the attributes on which Asana and Customerly actually diverge.
| Attribute | Asana | Customerly |
|---|---|---|
| Pricing model | Unknown | subscription |
| Founded | 2008 | 2015 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Asana
- Multiple project views
- Task dependencies
- Milestones
- Portfolios
- Goals & OKRs
- Workflow automation
- Resource management
- Reporting dashboards
Only in Customerly
- Live chat
- Email marketing
- Customer surveys
- Help center
- Automation
- Video chat
- WordPress
- Shopify
Both cover
- Slack
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Asana
- Project planning & trackingnot Customerly
- Campaign managementnot Customerly
- Product launchesnot Customerly
- Event planningnot Customerly
- Agile & Scrum managementnot Customerly
Customerly
- Customer supportnot Asana
- Lead generationnot Asana
- Email marketingnot Asana
- Customer feedbacknot Asana
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Asana
- The free Personal tier is capped at 2 users, so it does not cover a small team
- Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
- Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
- Salesforce, Tableau and Power BI integrations are Advanced or above
- Monthly billing costs more, at $13.49 and $30.49 against the annual rates
Customerly
- Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
- Limited to 11-50 employees according to company size metrics
Pricing, plan by plan
Asana
FreeNo published plan breakdown. See the Asana review.
Customerly
Free- FreeFree
- 2 teammates
- Live chat
- Basic surveys
- Essential$9/month
- Unlimited chat
- Help center
- Automation
- Startup$29/month
- Video chat
- Funnels
- Priority support
- Pro$79/month
- White label
- Advanced analytics
- API access
Which should you pick?
Choose Asana if
- You need multiple project views.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want task dependencies.
Choose Customerly if
- You need live chat.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Asana or Customerly better?
- Neither clearly leads. Asana starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Asana or Customerly?
- Asana starts at Free and Customerly at Free.
- Does Asana or Customerly run on more platforms?
- Asana runs on Web, iOS, Android. Customerly runs on Web, Ios, Android.
- Can I use Asana for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Asana best used for?
- Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Customerly is typically brought in for.
- What can Asana do that Customerly cannot?
- Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Slack, GDPR.
Answered from the vendors’ own pages
Asana: Does Asana have a free tier?
Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.
SourceCustomerly: Where is Customerly's data stored?
All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.
SourceAsana: What is the starting price for Asana paid plans?
Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.
SourceCustomerly: What messaging channels does Customerly support?
Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.
SourceAsana: Does Asana integrate with other work tools?
Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.
SourceCustomerly: How much of customer support can Customerly automate?
Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.
SourceRelated pages
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