Is Attio or Rootly better?

Neither clearly leads. Attio starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Attio or Rootly?

Attio has a free tier; the other does not. Paid plans start at Free for Attio and $20/user-month for Rootly.

Does Attio or Rootly run on more platforms?

Attio runs on Web, Ios, Android, Api. Rootly runs on Web, Mobile, Slack, Microsoft Teams.

Can I use Attio for free?

Yes. Attio has a free tier, so you can try it without paying. Rootly starts at $20/user-month.

What is Attio best used for?

Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Rootly is typically brought in for.

What can Attio do that Rootly cannot?

Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.

Technology · head to head

Attio vs Rootly

Attio

Technology

The CRM built for the next generation of companies

From: Free
Rated: -

Full review Website

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From: $20/user-month
Rated: -

Full review Website

The short version

Only Attio has a free tier, so it costs nothing to try first.
Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Rootly pricing higher than some competitors for basic features
They diverge on capability: Attio covers Custom data model, Rootly covers AI SRE automation.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Rootly actually diverge.

Attributes where Attio and Rootly differ
Attribute	Attio	Rootly
Starting price	Free	$20/user-month
Pricing model	freemium	subscription
Free tier	Yes	No
Platforms	Web, Ios, Android, Api	Web, Mobile, Slack, Microsoft Teams
Category	Technology	Logging
Founded	2021	2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

Custom data model
Flexible views
Email integration
Calendar sync
Automations
Mobile app
Real-time collaboration
Templates

Only in Rootly

AI SRE automation
Alert routing
On-call management
Incident response
Call routing
AI meeting bot
Status pages

What people use each for

The jobs each tool is most often brought in to do.

Attio

Sales pipelinenot Rootly
Customer managementnot Rootly
Deal trackingnot Rootly
Investor relationsnot Rootly
Partnership managementnot Rootly

Rootly

Automate on-call and incident response workflowsnot Attio
Run root cause analysis with AI assistancenot Attio
Track and improve Mean Time to Mitigation (MTTR)not Attio
Coordinate response across distributed teamsnot Attio
Learn from post-incident retrospectivesnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

The free plan stops at 3 seats and 50,000 records
Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
File storage is capped at 50 GB on the free and Plus tiers

Rootly

Pricing higher than some competitors for basic features
AI SRE features require separate contact-sales engagement
Learning curve for advanced automation features
Per-user pricing increases costs as team grows

Pricing, plan by plan

Attio

Free

FreeFree
- Up to 3 seats
- 50000 records
- 3 objects
Plus$44/month
- Up to 10 seats
- 250000 records
- 5 objects
Pro$99/month
- Unlimited seats
- 1000000 records
- 12 objects
EnterpriseFree
- Custom pricing
- Unlimited objects
- Custom record limits

Rootly

$20/user-month

Incident Response Essentials$20/user-month
- Response with Slack integration
- @Rootly AI Chat
- AI Similar Incidents detection
Incident Response Enterprise$undefined/custom
- All Essentials features
- Custom forms and incident types
- Private incidents
On-Call Essentials$20/user-month
- Alert grouping and routing
- Live call routing (1 phone number)
- Schedules and escalation policies
On-Call Enterprise$undefined/custom
- All Essentials features
- 5 phone numbers for call routing
- Unlimited schedules

Which should you pick?

Choose Attio if

You need custom data model.
You want to start without paying.
You work on Web, Ios, Android, Api.
You also want flexible views.

Attio review

Choose Rootly if

You need ai sre automation.
You work on Web, Mobile, Slack, Microsoft Teams.
You also want alert routing.

Rootly review

Questions people ask

Is Attio or Rootly better?: Neither clearly leads. Attio starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Rootly?: Attio has a free tier; the other does not. Paid plans start at Free for Attio and $20/user-month for Rootly.
Does Attio or Rootly run on more platforms?: Attio runs on Web, Ios, Android, Api. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
Can I use Attio for free?: Yes. Attio has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is Attio best used for?: Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Rootly is typically brought in for.
What can Attio do that Rootly cannot?: Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source

Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source

Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source

Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source

Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source

Attio vs Rootly

Attio

Rootly

The short version

Where they differ

What each one covers

Only in Attio

Only in Rootly

What people use each for

Attio

Rootly

Where each one falls short

Attio

Rootly

Pricing, plan by plan

Attio

Rootly

Which should you pick?

Choose Attio if

Choose Rootly if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Attio

More on Rootly

Keep looking

Other head to heads