Softwr

Recruitment · head to head

Ashby vs Heap

Ashby logo

Ashby

Recruitment

All-in-one recruiting software

From
$400/month
Rated
-
Full reviewWebsite
Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ashby no native iOS or Android mobile app; only mobile web access with limited functionality; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • They diverge on capability: Ashby covers Applicant Tracking, Heap covers Autocapture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ashby and Heap actually diverge.

Attributes where Ashby and Heap differ
AttributeAshbyHeap
Starting price$400/monthFree
Free tierNoYes
PlatformsWebWeb, iOS, Android
CategoryRecruitmentTechnology
Founded20182013

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ashby

  • Applicant Tracking
  • CRM
  • Scheduling
  • Analytics
  • Sourcing
  • Offer Management
  • Reporting
  • LinkedIn

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

Both cover

  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Ashby

  • End to end applicant tracking for startups through to enterprisenot Heap
  • Sourcing and candidate relationship managementnot Heap
  • Interview scheduling and coordinationnot Heap
  • Recruiting analytics, including as a standalone module alongside an existing ATSnot Heap
  • Structured hiring and consistent candidate assessmentnot Heap

Heap

  • User behavior analysisnot Ashby
  • Conversion optimizationnot Ashby
  • Product adoptionnot Ashby
  • Customer journey mappingnot Ashby
  • A/B testing analysisnot Ashby

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ashby

  • No native iOS or Android mobile app; only mobile web access with limited functionality
  • Email lookup quotas and limited bulk actions for high-volume sourcing workflows
  • Advanced workflow branching and custom fields system are less flexible than competitors

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Pricing, plan by plan

Ashby

$400/month
  • Foundations$400/month
    • Core ATS
    • Scheduling
    • Basic reporting

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Which should you pick?

Choose Ashby if

  • You need applicant tracking.
  • You also want crm.
Ashby review

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Questions people ask

Is Ashby or Heap better?
Neither clearly leads. Ashby starts at $400/month and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ashby or Heap?
Heap has a free tier; the other does not. Paid plans start at $400/month for Ashby and Free for Heap.
Does Ashby or Heap run on more platforms?
Ashby runs on Web. Heap runs on Web, iOS, Android.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Ashby starts at $400/month.
What is Ashby best used for?
Ashby is most often used for end to end applicant tracking for startups through to enterprise, sourcing and candidate relationship management, interview scheduling and coordination, recruiting analytics, including as a standalone module alongside an existing ats. Of those, end to end applicant tracking for startups through to enterprise and sourcing and candidate relationship management are not what Heap is typically brought in for.
What can Ashby do that Heap cannot?
Ashby covers Applicant Tracking, CRM, Scheduling, Analytics. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Both handle Zapier.

Answered from the vendors’ own pages

Ashby: What integrations does Ashby support?

Ashby integrates with Slack for recruiting notifications, Zapier for automation with 9,000+ apps, and has an open API for custom workflows. It also supports 250+ marketplace integrations.

Source
Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Ashby: Does Ashby have a mobile app?

Ashby does not have native iOS or Android apps. The platform is cloud-based accessible via mobile web, but mobile functionality is limited compared to desktop.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Ashby: What is the minimum price for Ashby?

The Foundations plan starts at $400 per month for companies up to 100 employees. Plus and Enterprise plans are custom quoted based on company size.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Ashby: Can Ashby create and update jobs across multiple job boards?

Yes, Ashby integrates with job boards and allows you to manage candidate pipeline, scheduling, and analytics in one platform.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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