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Apollo.io vs Microsoft Defender for Endpoint

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Microsoft Defender for Endpoint logo

Microsoft Defender for Endpoint

Software

Enterprise endpoint security built into Microsoft 365

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Microsoft Defender for Endpoint pricing not published on public websites; quote required from Microsoft sales
  • They diverge on capability: Apollo.io covers Contact database, Microsoft Defender for Endpoint covers Threat & vulnerability management.

Where they differ

Only the attributes on which Apollo.io and Microsoft Defender for Endpoint actually diverge.

Attributes where Apollo.io and Microsoft Defender for Endpoint differ
AttributeApollo.ioMicrosoft Defender for Endpoint
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWindows, macOS, Linux, iOS, Android
Founded20201975

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Microsoft Defender for Endpoint

  • Threat & vulnerability management
  • Attack surface reduction
  • Next-gen protection
  • EDR
  • Auto investigation
  • Microsoft Threat Experts
  • Threat analytics
  • Secure score

Both cover

  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Microsoft Defender for Endpoint
  • Prospect researchnot Microsoft Defender for Endpoint
  • Sales automationnot Microsoft Defender for Endpoint

Microsoft Defender for Endpoint

  • Enterprise endpoint security across Windows, macOS, Linux, Android, and iOS via Plans 1 or 2not Apollo.io
  • Small and medium-sized businesses using Microsoft Defender for Business as alternativenot Apollo.io
  • Organisations using Microsoft 365 E5 which includes Defender for Endpoint Plan 2not Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Microsoft Defender for Endpoint

  • Pricing not published on public websites; quote required from Microsoft sales
  • Defender for Endpoint Plan 1 and Plan 2 do not include server licenses; additional licensing required for server protection
  • Specific feature differences between Plan 1 and Plan 2 require consulting Microsoft documentation

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Microsoft Defender for Endpoint

On request

No published plan breakdown. See the Microsoft Defender for Endpoint review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Microsoft Defender for Endpoint if

  • You need threat & vulnerability management.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want attack surface reduction.
Microsoft Defender for Endpoint review

Questions people ask

Is Apollo.io or Microsoft Defender for Endpoint better?
Neither clearly leads. Apollo.io starts at Free and Microsoft Defender for Endpoint at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Microsoft Defender for Endpoint?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Microsoft Defender for Endpoint.
Does Apollo.io or Microsoft Defender for Endpoint run on more platforms?
Apollo.io runs on Web. Microsoft Defender for Endpoint runs on Windows, macOS, Linux, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Microsoft Defender for Endpoint starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Microsoft Defender for Endpoint is typically brought in for.
What can Apollo.io do that Microsoft Defender for Endpoint cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Microsoft Defender for Endpoint covers Threat & vulnerability management, Attack surface reduction, Next-gen protection, EDR. Both handle SOC2, GDPR, Cloud deployment.
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Related pages

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