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Software · head to head

Apollo.io vs Kaspersky Total Security

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Kaspersky Total Security logo

Kaspersky Total Security

Software

Complete protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Kaspersky Total Security uS sales banned since June 2024 with support ending September 29, 2024
  • They diverge on capability: Apollo.io covers Contact database, Kaspersky Total Security covers Real-time protection.

Where they differ

Only the attributes on which Apollo.io and Kaspersky Total Security actually diverge.

Attributes where Apollo.io and Kaspersky Total Security differ
AttributeApollo.ioKaspersky Total Security
Pricing modelsubscriptionUnknown
PlatformsWebWindows, macOS, iOS, Android
Founded20201997

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Kaspersky Total Security

  • Real-time protection
  • Ransomware protection
  • Safe Money
  • Privacy protection
  • Parental controls
  • Password manager
  • VPN
  • File encryption

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Kaspersky Total Security
  • Prospect researchnot Kaspersky Total Security
  • Sales automationnot Kaspersky Total Security

Kaspersky Total Security

  • Antivirusnot Apollo.io
  • Internet Securitynot Apollo.io
  • Parental Controlnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Kaspersky Total Security

  • US sales banned since June 2024 with support ending September 29, 2024
  • VPN limited to 200 MB per day and servers in only 24 countries
  • Password manager has privacy concerns with questionable terms and policies
  • VPN and password manager only included in Plus and Premium tiers, not in Standard
  • Occasionally flags legitimate files as false positives
  • Firewall leaves open ports on public networks

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Kaspersky Total Security

Free
  • FreeFree
    • Basic antivirus
    • No real-time protection
  • Standard$38.99/year
    • Antivirus
    • Firewall
    • Anti-phishing
  • Plus$52.99/year
    • Standard features
    • Password manager
    • VPN with limit
  • Premium$74.99/year
    • Plus features
    • Identity protection
    • Unlimited VPN

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Kaspersky Total Security if

  • You need real-time protection.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Kaspersky Total Security review

Questions people ask

Is Apollo.io or Kaspersky Total Security better?
Neither clearly leads. Apollo.io starts at Free and Kaspersky Total Security at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Kaspersky Total Security?
Apollo.io starts at Free and Kaspersky Total Security at Free.
Does Apollo.io or Kaspersky Total Security run on more platforms?
Apollo.io runs on Web. Kaspersky Total Security runs on Windows, macOS, iOS, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Kaspersky Total Security is typically brought in for.
What can Apollo.io do that Kaspersky Total Security cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Kaspersky Total Security covers Real-time protection, Ransomware protection, Safe Money, Privacy protection. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Kaspersky Total Security: What does Kaspersky Total Security include?

Kaspersky Total Security (Premium tier) includes antivirus, firewall, password manager, VPN with 200 MB daily limit, parental controls (Kaspersky Safe Kids), and anti-ransomware protection.

Source
Kaspersky Total Security: How much does Kaspersky Total Security cost?

Kaspersky Standard costs $38.99/year for 3 devices. Plus tier is $52.99/year for 5 devices. Premium is $74.99/year for 10 devices. Multi-year discounts available.

Source
Kaspersky Total Security: Is Kaspersky available in the United States?

No. The U.S. government banned Kaspersky software sales in June 2024, with support and software updates ceasing September 29, 2024, citing national security concerns regarding Russian government ties.

Source
Kaspersky Total Security: Does Kaspersky have parental controls?

Yes. Premium and Plus tiers include one year free access to Kaspersky Safe Kids parental controls app, which provides activity reports, app monitoring, usage limits, and geo-fencing with location tracking.

Source
Kaspersky Total Security: How much does the VPN provide?

Kaspersky's free VPN (Kaspersky Secure Connection) offers only 200 MB per day of traffic, limiting data usage. Full VPN is included in Plus and Premium plans but with limited servers in only 24 countries.

Source
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