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CRM & Sales · head to head

Apollo.io vs Norton 360

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Norton 360 logo

Norton 360

Security & Cybersecurity

Powerful protection against evolving threats

From
$36/year
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Norton 360 device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • They diverge on capability: Apollo.io covers Contact database, Norton 360 covers Real-time threat protection.

Where they differ

Only the attributes on which Apollo.io and Norton 360 actually diverge.

Attributes where Apollo.io and Norton 360 differ
AttributeApollo.ioNorton 360
Starting priceFree$36/year
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWindows, macOS, Android, iOS
CategoryCRM & SalesSecurity & Cybersecurity
Founded20201982

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Norton 360

  • Real-time threat protection
  • Ransomware protection
  • Firewall
  • Password Manager
  • Secure VPN
  • Cloud backup
  • Dark Web Monitoring
  • Parental Controls

Both cover

  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Norton 360
  • Prospect researchnot Norton 360
  • Sales automationnot Norton 360

Norton 360

  • Antivirusnot Apollo.io
  • Internet Securitynot Apollo.io
  • Identity Protectionnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Norton 360

  • Device limit of 3 devices on Standard plan; higher tiers needed for family with multiple devices
  • Parental controls unavailable on Standard plan, requiring purchase of separate Norton Family app
  • No HIPAA compliance or BAA support for regulated industries
  • Exploit Prevention works only on Windows devices, not available for macOS
  • Limited account recovery options if master password is forgotten

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Norton 360

$36/year
  • Norton 360 Standard$36/year
    • Antivirus and malware protection
    • VPN
    • Dark web monitoring
  • Norton 360 Deluxe$49.99/year
    • All Standard features
    • 50 GB cloud backup
    • Parental controls
  • Norton 360 Premium$54.99/year
    • All Deluxe features
    • 250 GB cloud backup
    • LifeLock identity theft protection

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Norton 360 if

  • You need real-time threat protection.
  • You work on Windows, macOS, Android, iOS.
  • You also want ransomware protection.
Norton 360 review

Questions people ask

Is Apollo.io or Norton 360 better?
Neither clearly leads. Apollo.io starts at Free and Norton 360 at $36/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Norton 360?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $36/year for Norton 360.
Does Apollo.io or Norton 360 run on more platforms?
Apollo.io runs on Web. Norton 360 runs on Windows, macOS, Android, iOS.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Norton 360 starts at $36/year.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Norton 360 is typically brought in for.
What can Apollo.io do that Norton 360 cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Norton 360 covers Real-time threat protection, Ransomware protection, Firewall, Password Manager. Both handle Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Norton 360: What operating systems does Norton 360 Standard support?

Windows 7 SP1 through Windows 11, macOS 10.13 and later, Android 10.0 or later, and current plus two previous iOS versions. Not all features are available on all platforms.

Source
Norton 360: How much cloud backup storage is included in Norton 360 Standard?

2 GB of cloud backup storage is included with Norton 360 Standard. Higher tiers offer 50 GB (Deluxe) and 250 GB (Premium).

Source
Norton 360: Does Norton 360 include a VPN?

Yes. All Norton 360 plans include a VPN for secure browsing. The VPN is available on Windows, Mac, iOS, and Android devices.

Source
Norton 360: Is Norton 360 HIPAA compliant?

No. Norton 360 does not offer HIPAA compliance or Business Associate Agreements (BAA), making it unsuitable for healthcare organizations handling protected health information (PHI).

Source
Norton 360: What is the renewal price after the first year?

First year pricing is discounted. Standard renews at 94.99 USD per year, Deluxe at 119.99 USD per year. This represents a 140% increase over Deluxe's first-year rate of 49.99 USD.

Source
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