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Apollo.io vs Malwarebytes

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Malwarebytes logo

Malwarebytes

Software

Protects every device, everywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Malwarebytes free version limited to on-demand scanning and removal; no real-time protection
  • They diverge on capability: Apollo.io covers Contact database, Malwarebytes covers Malware detection & removal.

Where they differ

Only the attributes on which Apollo.io and Malwarebytes actually diverge.

Attributes where Apollo.io and Malwarebytes differ
AttributeApollo.ioMalwarebytes
Pricing modelsubscriptionfreemium
PlatformsWebWindows, macOS, iOS, Android
Founded20202008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Malwarebytes

  • Malware detection & removal
  • Ransomware protection
  • Real-time protection
  • Anti-exploit
  • Anti-phishing
  • Browser Guard
  • VPN
  • Brute Force Protection

Both cover

  • Cloud deployment
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Malwarebytes
  • Prospect researchnot Malwarebytes
  • Sales automationnot Malwarebytes

Malwarebytes

  • Budget-conscious users performing manual scans via free versionnot Apollo.io
  • Organisations needing real-time malware and ransomware protection via Premium subscriptionnot Apollo.io
  • Users combining antivirus with privacy via Premium plus Privacy VPN bundlenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Malwarebytes

  • Free version limited to on-demand scanning and removal; no real-time protection
  • Upgrade requires purchase of Malwarebytes Premium for automatic protection
  • Privacy VPN add-on requires separate subscription or bundle with Premium

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Malwarebytes

Free

No published plan breakdown. See the Malwarebytes review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Malwarebytes if

  • You need malware detection & removal.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want ransomware protection.
Malwarebytes review

Questions people ask

Is Apollo.io or Malwarebytes better?
Neither clearly leads. Apollo.io starts at Free and Malwarebytes at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Malwarebytes?
Apollo.io starts at Free and Malwarebytes at Free.
Does Apollo.io or Malwarebytes run on more platforms?
Apollo.io runs on Web. Malwarebytes runs on Windows, macOS, iOS, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Malwarebytes is typically brought in for.
What can Apollo.io do that Malwarebytes cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Malwarebytes covers Malware detection & removal, Ransomware protection, Real-time protection, Anti-exploit. Both handle Cloud deployment, English language support.
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