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Machine Learning & Data Science · head to head

Alteryx vs Amplitude

Alteryx logo

Alteryx

Machine Learning & Data Science

Analytics automation platform

From
Free
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alteryx starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Alteryx covers Data preparation, Amplitude covers Event tracking.

Where they differ

Only the attributes on which Alteryx and Amplitude actually diverge.

Attributes where Alteryx and Amplitude differ
AttributeAlteryxAmplitude
Pricing modelsubscriptionUnknown
PlatformsWindows, WebWeb, Ios, Android, Api
CategoryMachine Learning & Data ScienceTechnology
Founded19972012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alteryx

  • Data preparation
  • Data blending
  • Spatial analytics
  • Reporting
  • Python
  • R
  • AWS
  • Tableau

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Segment

Both cover

  • Predictive analytics
  • Snowflake

What people use each for

The jobs each tool is most often brought in to do.

Alteryx

  • Data preparation and building AI-ready datasetsnot Amplitude
  • Predictive analytics without writing codenot Amplitude
  • Automating and orchestrating repeatable analytics workflowsnot Amplitude
  • Enterprise reporting with governed, reusable logicnot Amplitude
  • Connecting to Snowflake, Databricks and cloud warehouses alongside on-premises systemsnot Amplitude

Amplitude

  • User behavior analysisnot Alteryx
  • Feature adoption trackingnot Alteryx
  • Conversion rate optimizationnot Alteryx
  • Customer journey mappingnot Alteryx
  • Retention improvementnot Alteryx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alteryx

  • Starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only
  • Automation runs are metered, with 50 included on Starter and 15,000 on Professional, and more must be bought
  • Cost depends on three separate dimensions at once: edition, user role and automation capacity
  • Advanced analytics, governance and orchestration are withheld from the entry edition

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Alteryx

Free
  • TrialFree
    • 14-day trial
    • Full features
  • Designer Desktop$5195/year
    • Data prep
    • Blending
    • Analytics

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Alteryx if

  • You need data preparation.
  • You want to start without paying.
  • You work on Windows, Web.
  • You also want data blending.
Alteryx review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Alteryx or Amplitude better?
Neither clearly leads. Alteryx starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alteryx or Amplitude?
Alteryx starts at Free and Amplitude at Free.
Does Alteryx or Amplitude run on more platforms?
Alteryx runs on Windows, Web. Amplitude runs on Web, Ios, Android, Api.
Can I use Alteryx for free?
Both have a free tier, so you can try either at no cost before committing.
What is Alteryx best used for?
Alteryx is most often used for data preparation and building ai-ready datasets, predictive analytics without writing code, automating and orchestrating repeatable analytics workflows, enterprise reporting with governed, reusable logic. Of those, data preparation and building ai-ready datasets and predictive analytics without writing code are not what Amplitude is typically brought in for.
What can Alteryx do that Amplitude cannot?
Alteryx covers Data preparation, Data blending, Spatial analytics, Reporting. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Predictive analytics, Snowflake.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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