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Software · head to head

Amplitude vs Azure Machine Learning

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Azure Machine Learning logo

Azure Machine Learning

Software

Enterprise-grade machine learning service

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Azure Machine Learning requires knowledge of Azure ecosystem and integration with other Azure services
  • They diverge on capability: Amplitude covers Event tracking, Azure Machine Learning covers Automated ML.

Where they differ

Only the attributes on which Amplitude and Azure Machine Learning actually diverge.

Attributes where Amplitude and Azure Machine Learning differ
AttributeAmplitudeAzure Machine Learning
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, ApiAzure Cloud
Founded20121975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Azure Machine Learning

  • Automated ML
  • Designer (drag-and-drop)
  • Notebooks
  • MLOps
  • Model registry
  • Azure Blob Storage
  • Azure DevOps
  • Power BI

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Azure Machine Learning
  • Feature adoption trackingnot Azure Machine Learning
  • Conversion rate optimizationnot Azure Machine Learning
  • Customer journey mappingnot Azure Machine Learning
  • Retention improvementnot Azure Machine Learning

Azure Machine Learning

  • Machine learningnot Amplitude
  • Data analysisnot Amplitude
  • Model trainingnot Amplitude
  • Predictive analyticsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Azure Machine Learning

  • Requires knowledge of Azure ecosystem and integration with other Azure services
  • Compute resources for training and inference generate separate charges

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Azure Machine Learning

Free
  • Free TierFree
    • Limited compute
    • Basic features
  • Pay-as-you-go$0.05/hour
    • Full platform
    • All compute options
    • Enterprise features

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Azure Machine Learning if

  • You need automated ml.
  • You want to start without paying.
  • You work on Azure Cloud.
  • You also want designer (drag-and-drop).
Azure Machine Learning review

Questions people ask

Is Amplitude or Azure Machine Learning better?
Neither clearly leads. Amplitude starts at Free and Azure Machine Learning at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Azure Machine Learning?
Amplitude starts at Free and Azure Machine Learning at Free.
Does Amplitude or Azure Machine Learning run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Azure Machine Learning runs on Azure Cloud.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Azure Machine Learning is typically brought in for.
What can Amplitude do that Azure Machine Learning cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Azure Machine Learning covers Automated ML, Designer (drag-and-drop), Notebooks, MLOps.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Azure Machine Learning: Does Azure Machine Learning have any platform licensing fees?

No, Azure Machine Learning carries no extra cost. You only pay for the underlying compute resources utilized during model training or inference.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Azure Machine Learning: What AutoML capabilities does Azure Machine Learning provide?

Azure Machine Learning supports automated model creation for classification, regression, vision, and natural language processing tasks.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Azure Machine Learning: Does Azure ML support language model fine-tuning?

Yes, Azure Machine Learning supports fine-tuning of foundation models from providers including OpenAI, Meta, Hugging Face, and Cohere.

Source
Azure Machine Learning: What MLOps features are included?

Azure ML includes end-to-end pipeline automation with CI/CD capabilities, managed endpoints for model deployment, and monitoring tools.

Source
Azure Machine Learning: Can I access foundation models from multiple vendors?

Yes, Azure Machine Learning provides access to a model catalog with foundation models from Microsoft, OpenAI, Hugging Face, Meta, and Cohere.

Source
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