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Machine Learning · head to head

Alteryx vs Heap

Alteryx logo

Alteryx

Machine Learning

Analytics automation platform

From
$250/month
Rated
-
Full reviewWebsite
Heap logo

Heap

Technology

Product analytics for the modern product team

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Heap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alteryx starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • They diverge on capability: Alteryx covers Data preparation, Heap covers Autocapture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alteryx and Heap actually diverge.

Attributes where Alteryx and Heap differ
AttributeAlteryxHeap
Starting price$250/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWindows, WebWeb, iOS, Android
CategoryMachine LearningTechnology
Founded19972013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alteryx

  • Data preparation
  • Data blending
  • Predictive analytics
  • Spatial analytics
  • Reporting
  • Python
  • R
  • Snowflake

Only in Heap

  • Autocapture
  • Retroactive analytics
  • Session replay
  • Funnel analysis
  • User segmentation
  • Path analysis
  • Data science
  • Virtual events

What people use each for

The jobs each tool is most often brought in to do.

Alteryx

  • Data preparation and building AI-ready datasetsnot Heap
  • Predictive analytics without writing codenot Heap
  • Automating and orchestrating repeatable analytics workflowsnot Heap
  • Enterprise reporting with governed, reusable logicnot Heap
  • Connecting to Snowflake, Databricks and cloud warehouses alongside on-premises systemsnot Heap

Heap

  • User behavior analysisnot Alteryx
  • Conversion optimizationnot Alteryx
  • Product adoptionnot Alteryx
  • Customer journey mappingnot Alteryx
  • A/B testing analysisnot Alteryx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alteryx

  • Starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only
  • Automation runs are metered, with 50 included on Starter and 15,000 on Professional, and more must be bought
  • Cost depends on three separate dimensions at once: edition, user role and automation capacity
  • Advanced analytics, governance and orchestration are withheld from the entry edition

Heap

  • No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
  • Group analytics and advanced features require a sales conversation, not self-serve
  • Cloud-only deployment; no self-hosted option for data security or compliance requirements
  • Session replay lacks developer debugging tools compared to PostHog
  • Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales

Pricing, plan by plan

Alteryx

$250/month
  • Starter Edition$250/month
    • 1-10 users
    • 50 automation runs included
    • Cloud only
  • Professional Edition$null/month
    • Basic and Full users
    • 15,000 automation runs included
    • Cloud and desktop deployment
  • Enterprise Edition$null/month
    • All user types
    • 15,000 automation runs included
    • All deployment options

Heap

Free
  • FreeFree
    • Up to 10,000 monthly sessions
    • Basic charts
    • 6 months data history
  • Growth$undefined/custom
    • Custom session pricing
    • Sense AI assistant
    • 12 months data history
  • Pro$undefined/custom
    • Custom session pricing
    • Account analytics
    • Engagement matrix
  • Premier$undefined/custom
    • Custom session pricing
    • Data warehouse integration
    • Unlimited projects

Which should you pick?

Choose Alteryx if

  • You need data preparation.
  • You work on Windows, Web.
  • You also want data blending.
Alteryx review

Choose Heap if

  • You need autocapture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want retroactive analytics.
Heap review

Questions people ask

Is Alteryx or Heap better?
Neither clearly leads. Alteryx starts at $250/month and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alteryx or Heap?
Heap has a free tier; the other does not. Paid plans start at $250/month for Alteryx and Free for Heap.
Does Alteryx or Heap run on more platforms?
Alteryx runs on Windows, Web. Heap runs on Web, iOS, Android.
Can I use Heap for free?
Yes. Heap has a free tier, so you can try it without paying. Alteryx starts at $250/month.
What is Alteryx best used for?
Alteryx is most often used for data preparation and building ai-ready datasets, predictive analytics without writing code, automating and orchestrating repeatable analytics workflows, enterprise reporting with governed, reusable logic. Of those, data preparation and building ai-ready datasets and predictive analytics without writing code are not what Heap is typically brought in for.
What can Alteryx do that Heap cannot?
Alteryx covers Data preparation, Data blending, Predictive analytics, Spatial analytics. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis.

Answered from the vendors’ own pages

Alteryx: How much does Alteryx Starter cost?

Alteryx Starter Edition costs $250 USD per user per month when billed annually, for teams of 1-10 users.

Source
Heap: What does Heap's autocapture feature do?

Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.

Source
Alteryx: Is there a free trial for Alteryx?

Yes, Alteryx offers a 30-day free trial to evaluate the platform before committing to a paid plan.

Source
Heap: What are Heap's pricing plans and how much do they cost?

Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.

Source
Alteryx: What differentiates Alteryx Professional from Starter?

Professional Edition supports both Basic and Full user roles, includes 15,000 automation runs, offers cloud and desktop deployment, connects to 100+ data sources, and enables advanced data preparation and macros. Professional and Enterprise editions require contacting sales for pricing.

Source
Heap: Does Heap include session replay and A/B testing?

Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.

Source
Heap: What integrations does Heap support?

Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.

Source
Heap: Does Heap offer self-hosting or is it cloud-only?

Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.

Source
Heap: What is Sense and how does it help with analytics?

Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.

Source
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