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Amplitude vs SAS

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
SAS logo

SAS

Machine Learning

Analytics, AI and data management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; SAS sAS publishes no rate, no minimum and no named cost driver; the how to buy page offers only a customized price quote based on your requirements and deployment preferences
  • They diverge on capability: Amplitude covers Event tracking, SAS covers Statistical analysis.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and SAS actually diverge.

Attributes where Amplitude and SAS differ
AttributeAmplitudeSAS
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiLinux, Windows, Web
CategoryTechnologyMachine Learning
Founded20121976

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in SAS

  • Statistical analysis
  • Machine learning
  • Forecasting
  • Text analytics
  • Optimization
  • Python
  • R
  • Hadoop

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot SAS
  • Feature adoption trackingnot SAS
  • Conversion rate optimizationnot SAS
  • Customer journey mappingnot SAS
  • Retention improvementnot SAS

SAS

  • Regulated statistical analysis and clinical reportingnot Amplitude
  • Enterprise data management, visualization and decisioning on one licensed platformnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

SAS

  • SAS publishes no rate, no minimum and no named cost driver; the how to buy page offers only a customized price quote based on your requirements and deployment preferences
  • Most new and existing customers are routed through authorized resellers rather than buying direct
  • Cloud marketplace purchases require choosing between pay as you go and bring your own licence, each with different licensing terms

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

SAS

Free
  • SAS OnDemand for AcademicsFree
    • Academic use
    • Core SAS
  • SAS ViyaFree
    • Full platform
    • Cloud-native
    • AI/ML

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose SAS if

  • You need statistical analysis.
  • You want to start without paying.
  • You work on Linux, Windows, Web.
  • You also want machine learning.
SAS review

Questions people ask

Is Amplitude or SAS better?
Neither clearly leads. Amplitude starts at Free and SAS at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or SAS?
Amplitude starts at Free and SAS at Free.
Does Amplitude or SAS run on more platforms?
Amplitude runs on Web, Ios, Android, Api. SAS runs on Linux, Windows, Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what SAS is typically brought in for.
What can Amplitude do that SAS cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. SAS covers Statistical analysis, Machine learning, Forecasting, Text analytics.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
SAS: Does SAS offer a free trial?

Yes, SAS offers a free trial through a private trial environment for SAS Viya. Interested customers can request access by submitting a trial form on their website.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
SAS: How does SAS price its software?

SAS does not publish standard pricing on its website. Instead, it uses a custom enterprise sales model where customers can choose between paying as-you-go or purchasing SAS Viya Enterprise. Specific pricing must be requested directly from their sales team.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
SAS: What are my pricing options?

SAS offers flexible purchasing models including pay-as-you-go and enterprise licensing options. The company states they can help you find the environment that fits your needs, but specific terms must be discussed with sales.

Source
SAS: How do I get a pricing quote?

You can request pricing through their website by using the quote request form, requesting a customized demo, or contacting their sales team directly.

Source
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