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Alteryx vs Okta

Alteryx logo

Alteryx

Software

Analytics automation platform

From
Free
Rated
-
Full reviewWebsite
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alteryx starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Alteryx covers Data preparation, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Alteryx and Okta actually diverge.

Attributes where Alteryx and Okta differ
AttributeAlteryxOkta
Pricing modelsubscriptionUnknown
PlatformsWindows, WebWeb, SaaS
Founded19972009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alteryx

  • Data preparation
  • Data blending
  • Predictive analytics
  • Spatial analytics
  • Reporting
  • Python
  • R
  • Snowflake

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • AWS

What people use each for

The jobs each tool is most often brought in to do.

Alteryx

  • Data preparation and building AI-ready datasetsnot Okta
  • Predictive analytics without writing codenot Okta
  • Automating and orchestrating repeatable analytics workflowsnot Okta
  • Enterprise reporting with governed, reusable logicnot Okta
  • Connecting to Snowflake, Databricks and cloud warehouses alongside on-premises systemsnot Okta

Okta

  • Employee SSOnot Alteryx
  • Customer identitynot Alteryx
  • B2B integrationnot Alteryx
  • Zero Trust securitynot Alteryx
  • Compliancenot Alteryx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alteryx

  • Starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only
  • Automation runs are metered, with 50 included on Starter and 15,000 on Professional, and more must be bought
  • Cost depends on three separate dimensions at once: edition, user role and automation capacity
  • Advanced analytics, governance and orchestration are withheld from the entry edition

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Alteryx

Free
  • TrialFree
    • 14-day trial
    • Full features
  • Designer Desktop$5195/year
    • Data prep
    • Blending
    • Analytics

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Alteryx if

  • You need data preparation.
  • You want to start without paying.
  • You work on Windows, Web.
  • You also want data blending.
Alteryx review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Alteryx or Okta better?
Neither clearly leads. Alteryx starts at Free and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alteryx or Okta?
Alteryx starts at Free and Okta at Free.
Does Alteryx or Okta run on more platforms?
Alteryx runs on Windows, Web. Okta runs on Web, SaaS.
Can I use Alteryx for free?
Both have a free tier, so you can try either at no cost before committing.
What is Alteryx best used for?
Alteryx is most often used for data preparation and building ai-ready datasets, predictive analytics without writing code, automating and orchestrating repeatable analytics workflows, enterprise reporting with governed, reusable logic. Of those, data preparation and building ai-ready datasets and predictive analytics without writing code are not what Okta is typically brought in for.
What can Alteryx do that Okta cannot?
Alteryx covers Data preparation, Data blending, Predictive analytics, Spatial analytics. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle AWS.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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