Softwr

Machine Learning · head to head

Alteryx vs Okta

Alteryx logo

Alteryx

Machine Learning

Analytics automation platform

From
$250/month
Rated
-
Full reviewWebsite
Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alteryx starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Alteryx covers Data preparation, Okta covers Single sign-on (SSO).
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alteryx and Okta actually diverge.

Attributes where Alteryx and Okta differ
AttributeAlteryxOkta
Starting price$250/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWindows, WebWeb, SaaS
CategoryMachine LearningTechnology
Founded19972009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alteryx

  • Data preparation
  • Data blending
  • Predictive analytics
  • Spatial analytics
  • Reporting
  • Python
  • R
  • Snowflake

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • AWS

What people use each for

The jobs each tool is most often brought in to do.

Alteryx

  • Data preparation and building AI-ready datasetsnot Okta
  • Predictive analytics without writing codenot Okta
  • Automating and orchestrating repeatable analytics workflowsnot Okta
  • Enterprise reporting with governed, reusable logicnot Okta
  • Connecting to Snowflake, Databricks and cloud warehouses alongside on-premises systemsnot Okta

Okta

  • Employee SSOnot Alteryx
  • Customer identitynot Alteryx
  • B2B integrationnot Alteryx
  • Zero Trust securitynot Alteryx
  • Compliancenot Alteryx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alteryx

  • Starter is $250 per user per month billed annually, and the Professional and Enterprise editions are quote-only
  • Automation runs are metered, with 50 included on Starter and 15,000 on Professional, and more must be bought
  • Cost depends on three separate dimensions at once: edition, user role and automation capacity
  • Advanced analytics, governance and orchestration are withheld from the entry edition

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Alteryx

$250/month
  • Starter Edition$250/month
    • 1-10 users
    • 50 automation runs included
    • Cloud only
  • Professional Edition$null/month
    • Basic and Full users
    • 15,000 automation runs included
    • Cloud and desktop deployment
  • Enterprise Edition$null/month
    • All user types
    • 15,000 automation runs included
    • All deployment options

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$undefined/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Alteryx if

  • You need data preparation.
  • You work on Windows, Web.
  • You also want data blending.
Alteryx review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Alteryx or Okta better?
Neither clearly leads. Alteryx starts at $250/month and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alteryx or Okta?
Okta has a free tier; the other does not. Paid plans start at $250/month for Alteryx and Free for Okta.
Does Alteryx or Okta run on more platforms?
Alteryx runs on Windows, Web. Okta runs on Web, SaaS.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Alteryx starts at $250/month.
What is Alteryx best used for?
Alteryx is most often used for data preparation and building ai-ready datasets, predictive analytics without writing code, automating and orchestrating repeatable analytics workflows, enterprise reporting with governed, reusable logic. Of those, data preparation and building ai-ready datasets and predictive analytics without writing code are not what Okta is typically brought in for.
What can Alteryx do that Okta cannot?
Alteryx covers Data preparation, Data blending, Predictive analytics, Spatial analytics. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle AWS.

Answered from the vendors’ own pages

Alteryx: How much does Alteryx Starter cost?

Alteryx Starter Edition costs $250 USD per user per month when billed annually, for teams of 1-10 users.

Source
Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Alteryx: Is there a free trial for Alteryx?

Yes, Alteryx offers a 30-day free trial to evaluate the platform before committing to a paid plan.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Alteryx: What differentiates Alteryx Professional from Starter?

Professional Edition supports both Basic and Full user roles, includes 15,000 automation runs, offers cloud and desktop deployment, connects to 100+ data sources, and enables advanced data preparation and macros. Professional and Enterprise editions require contacting sales for pricing.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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