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Marketing · head to head

Leadpages vs SurveyCTO

Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Free plan
Yes
Full reviewWebsite
SurveyCTO logo

SurveyCTO

Surveys

Offline field survey platform priced by submissions rather than seats, built for research data quality

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features; SurveyCTO pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Leadpages and SurveyCTO actually diverge.

Attributes where Leadpages and SurveyCTO differ
AttributeLeadpagesSurveyCTO
Pricing modelsubscriptionPer month by submission volume
PlatformsWeb, Mobile, APIWeb, Android, iOS
CategoryMarketingSurveys

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Leadpages

Nothing recorded that SurveyCTO does not also cover.

Only in SurveyCTO

  • Offline collection
  • XLSForm authoring
  • Automated quality checks
  • Audio auditing
  • Case management
  • Random assignment
  • Server region selection

What people use each for

The jobs each tool is most often brought in to do.

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot SurveyCTO
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot SurveyCTO
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot SurveyCTO
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot SurveyCTO
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot SurveyCTO

SurveyCTO

  • A household survey with 200 enumerators across a country where paying per seat would cost more than the fieldworknot Leadpages
  • An impact evaluation that needs audio auditing and timing metadata to prove interviews were conducted as reportednot Leadpages
  • A panel study revisiting the same households annually and needing offline case assignment to find them againnot Leadpages
  • A statistics unit that must keep data inside a specific region and produce a SOC 2 report for its fundernot Leadpages

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

SurveyCTO

  • Pricing is by submission volume, forms and storage rather than by users, so a small team running continuous high-volume collection can pay more than a 200-person survey team that runs for six weeks
  • Forms are authored in XLSForm spreadsheet syntax, which is precise and versionable but has a real learning curve, and organisations without someone comfortable in it stall at form design
  • Overage is charged at 100 US dollars per 1,000 extra submissions, which is easy to trigger on the Basic tier at 5,000 a month and produces surprise invoices during an active field round
  • Server region selection only appears on the Pro tier and a custom GDPR data processing agreement only on Advanced, so European data protection requirements push the price to at least 315 and often 630 dollars a month regardless of volume
  • It is built for structured research fieldwork, not for business process forms, so it has no dispatch, no invoicing and no formatted document output, and a field service business would be buying the wrong tool

Pricing, plan by plan

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

SurveyCTO

Free
  • CommunityFree
    • Permanent free subscription for testing and training
    • 10 forms
    • 200 monthly submissions
  • Basic$225/month
    • Billed annually, 250 USD month to month
    • 100 forms
    • 10 GB storage
  • Pro$315/month
    • Billed annually, 350 USD month to month
    • 500 forms
    • 25 GB storage
  • Advanced$630/month
    • Billed annually, 700 USD month to month
    • Unlimited forms, storage and submissions
    • Advanced offline case management

Which should you pick?

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Leadpages review

Choose SurveyCTO if

  • You need offline collection.
  • You want to start without paying.
  • You work on Web, Android, iOS.
  • You also want xlsform authoring.
SurveyCTO review

Questions people ask

Is Leadpages or SurveyCTO better?
Neither clearly leads. Leadpages starts at Free and SurveyCTO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Leadpages or SurveyCTO?
Leadpages starts at Free and SurveyCTO at Free.
Does Leadpages or SurveyCTO run on more platforms?
Leadpages runs on Web, Mobile, API. SurveyCTO runs on Web, Android, iOS.
Can I use Leadpages for free?
Both have a free tier, so you can try either at no cost before committing.
What is Leadpages best used for?
Leadpages is most often used for small business owners and entrepreneurs seeking budget-friendly landing page creation, agencies and freelancers managing multiple client campaigns with ai-assisted page generation, saas companies optimising customer acquisition with a/b testing and smart traffic, e-commerce businesses running promotional campaigns with stripe checkout integration. Of those, small business owners and entrepreneurs seeking budget-friendly landing page creation and agencies and freelancers managing multiple client campaigns with ai-assisted page generation are not what SurveyCTO is typically brought in for.
What can Leadpages do that SurveyCTO cannot?
SurveyCTO covers Offline collection, XLSForm authoring, Automated quality checks, Audio auditing.

Answered from the vendors’ own pages

Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
SurveyCTO: Do I pay per enumerator?

No. Users and devices are unlimited on every paid tier. You pay for monthly submissions, forms and storage.

Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
SurveyCTO: Is there a free version?

Yes, a permanent community subscription with 10 forms, 200 monthly submissions and 200 MB of storage, intended for testing and training rather than production.

Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
SurveyCTO: What happens if I exceed my submissions?

Extra credits are 100 US dollars per 1,000, with discounts of 20 per cent or more at volume. Plan the tier around your peak field month, not your average.

SurveyCTO: Can I choose where the data is stored?

Only on Pro and above. If data residency matters, budget for at least the Pro tier.

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