Marketing · pricing
Leadpages pricing
Leadpages publishes 6 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- Free, then $10/month
- Model
- Subscription
- Tiers
- 6
- Free tier
- Yes
Leadpages plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| HTML Pub - Starter | $10/month | 4 | Entry tier |
| HTML Pub - Pro | $29/month | 4 | +$19/month, 3 more features |
| HTML Pub - Business | $49/month | 4 | +$20/month, 4 more features |
| Leadpages - Grow | $99/month | 6 | +$50/month, 6 more features |
| Leadpages - Optimize | $199/month (marked 'Most Popular') | 5 | +$100/month (marked 'Most Popular'), 5 more features |
| Leadpages - Scale | $399/month | 4 | +$200/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
HTML Pub - Starter
$10/monthThe entry tier. It covers 5 pages, 1 custom domain, 4,000 ai credits, unlimited traffic.
HTML Pub - Pro
$29/monthOver HTML Pub - Starter, this tier adds:
- 25 pages
- 5 GB storage
- 12,000 AI credits
HTML Pub - Business
$49/monthOver HTML Pub - Pro, this tier adds:
- 50 pages
- 2 custom domains
- 2 blogs
- 20,000 AI credits
Leadpages - Grow
$99/monthOver HTML Pub - Business, this tier adds:
- Unlimited pages
- 4 custom domains
- Manual A/B testing
- Lead enrichment
- 40,000 AI credits
- Unlimited traffic
Leadpages - Optimize
$199/month (marked 'Most Popular')Over Leadpages - Grow, this tier adds:
- All Grow features
- Smart Traffic
- Heatmaps
- Auto-personalisation
- 80,000 AI credits
Leadpages - Scale
$399/monthOver Leadpages - Optimize, this tier adds:
- All Optimize features
- Dedicated customer success manager
- Team seats and workspaces
- 160,000 AI credits
How that compares in Marketing
Across the 4 marketing tools in this directory that publish a starting price, the median entry point is $64/month. Leadpages starts at $10/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Leadpages (this page) | Free, then $10/month | subscription | - | |
| Mailgun | On request | usage-based | - | vs Leadpages |
| Instapage | Free, then $99/month | subscription | - | vs Leadpages |
| Buffer | Free, then $5/month | - | - | vs Leadpages |
| Hootsuite | $99/year | - | - | vs Leadpages |
| Iterable | On request | quote | - | vs Leadpages |
| Ahrefs | $29/month | - | - | vs Leadpages |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Leadpages badges page.
Before you pay for Leadpages
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 6 tiers between $10/month and $399/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Leadpages runs on web, mobile, api. The full record is on the Leadpages review, and the rest of the category is under best marketing tools.
Leadpages pricing questions
- How much does Leadpages cost?
- Leadpages publishes 6 tiers, from $10/month for HTML Pub - Starter up to $399/month for Leadpages - Scale. The entry tier costs nothing.
- Does Leadpages have a free plan?
- Yes, Leadpages is recorded as subscription, so it can be used without paying.
- What is the difference between HTML Pub - Starter and HTML Pub - Pro on Leadpages?
- HTML Pub - Pro costs $29/month against $10/month, and adds 25 pages, 5 gb storage, 12,000 ai credits.
- Is the Leadpages - Scale plan on Leadpages worth it?
- That depends entirely on whether you need what it adds, which on the published record is all optimize features, dedicated customer success manager, team seats and workspaces, 160,000 ai credits. It costs $399/month against $10/month for HTML Pub - Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Leadpages expensive for a marketing tool?
- It starts below the middle of its category. Across the 4 marketing tools in this directory that publish a starting price, the median entry point is $64/month; Leadpages starts at $10/month.
- Which marketing tools can I use without paying?
- 2 of the 7 marketing tools listed alongside Leadpages have a free tier: Instapage, Buffer.
- What am I actually paying for with Leadpages?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Leadpages review carries whatever feature detail is available.
- Does Leadpages charge per user?
- The record carries a price and a billing period for each of its 6 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Leadpages prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Leadpages against before paying?
- The closest marketing tools in this directory are Mailgun, Instapage, Buffer, Hootsuite. Each has a side-by-side comparison with Leadpages covering price, platforms and features.