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AI · head to head

AI21 Labs vs Bigtincan

AI21 Labs logo

AI21 Labs

AI

Enterprise language AI solutions

From
Free
Rated
-
Full reviewWebsite
Bigtincan logo

Bigtincan

Sales Enablement

AI-Powered Sales Enablement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only AI21 Labs has a free tier, so it costs nothing to try first.
  • Each has a real cost: AI21 Labs the free allowance is $10 of credit lasting 7 days rather than an ongoing free tier; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
  • They diverge on capability: AI21 Labs covers Jamba models, Bigtincan covers AI content recommendations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AI21 Labs and Bigtincan actually diverge.

Attributes where AI21 Labs and Bigtincan differ
AttributeAI21 LabsBigtincan
Starting priceFreeOn request
Pricing modelusage-basedUnknown
Free tierYesNo
PlatformsApi, CloudWeb, iOS, Android
CategoryAISales Enablement
Founded20172008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AI21 Labs

  • Jamba models
  • Long context
  • RAG engine
  • Writing tools
  • REST API
  • Amazon Bedrock
  • Cloud platforms
  • Api support

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

What people use each for

The jobs each tool is most often brought in to do.

AI21 Labs

  • Running long-context tasks on the Jamba model familynot Bigtincan
  • Building and optimising production AI agents with Maestronot Bigtincan
  • Routing between models to control cost and accuracynot Bigtincan
  • Long-horizon agentic tasks needing stateful workspacesnot Bigtincan

Bigtincan

  • Customer Successnot AI21 Labs
  • Sales Enablementnot AI21 Labs
  • Ai Automationnot AI21 Labs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AI21 Labs

  • The free allowance is $10 of credit lasting 7 days rather than an ongoing free tier
  • Jamba Large is $2 per million input tokens and $8 per million output, so output-heavy work costs four times as much as input
  • Volume discounts, private cloud hosting and higher rate limits require a custom plan
  • Standard rate limits are not published

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Pricing, plan by plan

AI21 Labs

Free
  • Free TrialFree
    • 10 USD credits
    • 7-day trial period
    • No credit card required
  • Pay As You Go$undefined/mo
    • Usage-based pricing model
    • Access to all Foundation model APIs and SDK
    • Unlimited seats
  • Custom Plan$undefined/mo
    • Volume discounts on token pricing
    • Premium API rate limits
    • Private cloud hosting option

Bigtincan

On request
  • SMB$undefined/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$undefined/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Which should you pick?

Choose AI21 Labs if

  • You need jamba models.
  • You want to start without paying.
  • You work on Api, Cloud.
  • You also want long context.
AI21 Labs review

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.
Bigtincan review

Questions people ask

Is AI21 Labs or Bigtincan better?
Neither clearly leads. AI21 Labs starts at Free and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AI21 Labs or Bigtincan?
AI21 Labs has a free tier; the other does not. Paid plans start at Free for AI21 Labs and On request for Bigtincan.
Does AI21 Labs or Bigtincan run on more platforms?
AI21 Labs runs on Api, Cloud. Bigtincan runs on Web, iOS, Android.
Can I use AI21 Labs for free?
Yes. AI21 Labs has a free tier, so you can try it without paying. Bigtincan starts at On request.
What is AI21 Labs best used for?
AI21 Labs is most often used for running long-context tasks on the jamba model family, building and optimising production ai agents with maestro, routing between models to control cost and accuracy, long-horizon agentic tasks needing stateful workspaces. Of those, running long-context tasks on the jamba model family and building and optimising production ai agents with maestro are not what Bigtincan is typically brought in for.
What can AI21 Labs do that Bigtincan cannot?
AI21 Labs covers Jamba models, Long context, RAG engine, Writing tools. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training.

Answered from the vendors’ own pages

AI21 Labs: How much do AI21's Jamba Mini and Jamba Large models cost?

Jamba Mini costs $0.2 per 1M input tokens and $0.4 per 1M output tokens. Jamba Large is priced at $2 per 1M input tokens and $8 per 1M output tokens. Both models use usage-based billing with no monthly minimums.

Source
Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
AI21 Labs: Does AI21 offer a free trial?

Yes, AI21 provides a free trial with 10 USD in credits for 7 days, no credit card required. The trial grants access to all Foundation models via API and SDK.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
AI21 Labs: How do AI21's custom plans and volume discounts work?

Custom plans with volume discounts are available for enterprises but require contacting sales. These plans can include premium API rate limits, private cloud hosting, priority support, dedicated account managers, and expert consultancy.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source
AI21 Labs: What does AI21 mean by 30% token efficiency savings?

AI21 claims their tokenization delivers approximately 30% more text per token compared to other providers, which can reduce effective costs by roughly 30%. This applies primarily to English-language text averaging 1 word or 6 characters per token.

Source
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