Softwr

CRM & Sales · head to head

Affinity vs Bling

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite
Bling logo

Bling

ERP & Business Operations

Brazilian ERP for invoicing, orders, marketplace integration and inventory

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Bling entry Cobalto plan at R$60/month caps marketplace and API orders at 200 per month, with only 60 MB of data storage and 1.2 GB of file storage

Where they differ

Only the attributes on which Affinity and Bling actually diverge.

Attributes where Affinity and Bling differ
AttributeAffinityBling
Starting price$49/monthOn request
CategoryCRM & SalesERP & Business Operations
Founded2013Unknown

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Bling

Nothing recorded that Affinity does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Bling
  • Automatic capture of email and meeting activity into relationship recordsnot Bling
  • Finding warm introductions through existing relationship networksnot Bling
  • Investor relations and fundraising trackingnot Bling
  • Portfolio company support and reportingnot Bling

Bling

No use cases recorded yet. See the Bling review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Bling

  • Entry Cobalto plan at R$60/month caps marketplace and API orders at 200 per month, with only 60 MB of data storage and 1.2 GB of file storage
  • The top Elite tier is priced only by custom quote rather than a published figure, unlike the three tiers below it

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Bling

On request

No published plan breakdown. See the Bling review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Bling if

Nothing in the data separates Bling from Affinity on the points above - pick on price and on how each one feels to use.

Bling review

Questions people ask

Is Affinity or Bling better?
Neither clearly leads. Affinity starts at $49/month and Bling at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Bling?
Affinity starts at $49/month and Bling at On request.
Does Affinity or Bling run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Bling is typically brought in for.
What can Affinity do that Bling cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping.
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Related pages

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