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Marketing · head to head

Adobe Analytics vs SEMrush

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Adobe Analytics covers Real-time reporting, SEMrush covers Keyword research.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and SEMrush actually diverge.

Attributes where Adobe Analytics and SEMrush differ
AttributeAdobe AnalyticsSEMrush
Starting price$5000/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Mobile app
CategoryMarketingSEO
Founded19822008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Both cover

  • SOC2
  • ISO27001
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot SEMrush
  • Marketing optimizationnot SEMrush
  • Customer insightsnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Adobe Analytics
  • Website performance tracking and auditingnot Adobe Analytics
  • Content marketing optimizationnot Adobe Analytics
  • PPC advertising researchnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Adobe Analytics or SEMrush better?
Neither clearly leads. Adobe Analytics starts at $5000/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for SEMrush.
Does Adobe Analytics or SEMrush run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what SEMrush is typically brought in for.
What can Adobe Analytics do that SEMrush cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Both handle SOC2, ISO27001, Cloud deployment.

Answered from the vendors’ own pages

SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
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