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Marketing Evolution vs SEMrush

Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, SEMrush covers Keyword research.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Marketing Evolution and SEMrush actually diverge.

Attributes where Marketing Evolution and SEMrush differ
AttributeMarketing EvolutionSEMrush
Starting price$5000/monthFree
Free tierNoYes
PlatformsWeb, Api, AnalyticsWeb, Mobile app
CategoryMarketingSEO

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2008).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Both cover

  • Google Analytics
  • Google Ads
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot SEMrush
  • Attribution modeling and customer journey reconstructionnot SEMrush
  • AI-agent-ready marketing data context and business ontologynot SEMrush
  • Marketing budget planning and scenario simulation with Darwin toolnot SEMrush
  • Cross-channel performance monitoring and KPI standardizationnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Marketing Evolution
  • Website performance tracking and auditingnot Marketing Evolution
  • Content marketing optimizationnot Marketing Evolution
  • PPC advertising researchnot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Marketing Evolution or SEMrush better?
Neither clearly leads. Marketing Evolution starts at $5000/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for SEMrush.
Does Marketing Evolution or SEMrush run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for marketing data unification across paid, owned, and third-party data sources, attribution modeling and customer journey reconstruction, ai-agent-ready marketing data context and business ontology, marketing budget planning and scenario simulation with darwin tool. Of those, marketing data unification across paid, owned, and third-party data sources and attribution modeling and customer journey reconstruction are not what SEMrush is typically brought in for.
What can Marketing Evolution do that SEMrush cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Both handle Google Analytics, Google Ads, SOC2.

Answered from the vendors’ own pages

Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
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