Is Freshpaint or Microsoft Clarity better?

Neither clearly leads. Freshpaint starts at On request and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Freshpaint or Microsoft Clarity?

Microsoft Clarity has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for Microsoft Clarity.

Does Freshpaint or Microsoft Clarity run on more platforms?

Freshpaint runs on Web. Microsoft Clarity runs on Web, iOS, Android.

Can I use Microsoft Clarity for free?

Yes. Microsoft Clarity has a free tier, so you can try it without paying. Freshpaint starts at On request.

What is Freshpaint best used for?

Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Microsoft Clarity is typically brought in for.

What can Freshpaint do that Microsoft Clarity cannot?

Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.

Marketing · head to head

Freshpaint vs Microsoft Clarity

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From: On request
Rated: -

Full review Website

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From: Free
Rated: -

Full review Website

The short version

Only Microsoft Clarity has a free tier, so it costs nothing to try first.
Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and Microsoft Clarity actually diverge.

Attributes where Freshpaint and Microsoft Clarity differ
Attribute	Freshpaint	Microsoft Clarity
Starting price	On request	Free
Pricing model	quote	free
Free tier	No	Yes
Platforms	Web	Web, iOS, Android

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

PHI detection and redaction
Business associate agreement
Event verification
Pixel replacement
Consent governance
Advertising destinations
Analytics and session tools
Audience activation

Only in Microsoft Clarity

Nothing recorded that Freshpaint does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Microsoft Clarity
A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Microsoft Clarity
A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Microsoft Clarity
A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Microsoft Clarity

Microsoft Clarity

SaaS product teams identifying checkout and signup funnel frictionnot Freshpaint
E-commerce sites optimising product discovery and purchase flowsnot Freshpaint
Content websites understanding reading patterns and article engagementnot Freshpaint
Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot Freshpaint
B2B platforms optimising onboarding and feature discoverynot Freshpaint
Agencies and consultants providing UX analysis to clients free of chargenot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Microsoft Clarity

No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

Pricing, plan by plan

Freshpaint

On request

Comply$undefined/month
- Governance and consent foundation
- PHI detection and redaction
- Web analytics, funnels and surveys
Perform$undefined/month
- Everything in Comply
- Audiences and demand side platform activation
- Attribution, journeys and recommendations
Scale$undefined/month
- Everything in Perform
- Ad performance reporting
- Full AI feature access

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

Which should you pick?

Choose Freshpaint if

You need phi detection and redaction.
You also want business associate agreement.

Freshpaint review

Choose Microsoft Clarity if

You want to start without paying.
You work on Web, iOS, Android.

Microsoft Clarity review

Questions people ask

Is Freshpaint or Microsoft Clarity better?: Neither clearly leads. Freshpaint starts at On request and Microsoft Clarity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or Microsoft Clarity?: Microsoft Clarity has a free tier; the other does not. Paid plans start at On request for Freshpaint and Free for Microsoft Clarity.
Does Freshpaint or Microsoft Clarity run on more platforms?: Freshpaint runs on Web. Microsoft Clarity runs on Web, iOS, Android.
Can I use Microsoft Clarity for free?: Yes. Microsoft Clarity has a free tier, so you can try it without paying. Freshpaint starts at On request.
What is Freshpaint best used for?: Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Microsoft Clarity is typically brought in for.
What can Freshpaint do that Microsoft Clarity cannot?: Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

Freshpaint vs Microsoft Clarity

Freshpaint

Microsoft Clarity

The short version

Where they differ

What each one covers

Only in Freshpaint

Only in Microsoft Clarity

What people use each for

Freshpaint

Microsoft Clarity

Where each one falls short

Freshpaint

Microsoft Clarity

Pricing, plan by plan

Freshpaint

Microsoft Clarity

Which should you pick?

Choose Freshpaint if

Choose Microsoft Clarity if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Freshpaint

More on Microsoft Clarity

Keep looking

Other head to heads