Softwr

The directory

Marketing software

16 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 1–16 of 16

  • Adverity logo

    Adverity

    Marketing intelligence platform for data-driven organizations

    From $999/mo
    • Web
    • API
    • iOS
    • +1

    4 alternatives · 2 questions answered

  • A

    Attribution

    First-party data marketing attribution platform

    From $2,000/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Convert logo

    Convert

    A/B testing platform for enterprises

    Free plan, then $399/mo
    • Web

    4 alternatives · 4 questions answered

  • Countly logo

    Countly

    Product analytics for mobile and web

    Free plan, then $175/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Customer.io logo

    Customer.io

    Data-driven messaging for teams getting started, scaling and beyond

    From $15/mo

    4 alternatives · 3 questions answered

  • Datorama logo

    Datorama

    Marketing analytics and insights platform

    From $1,500/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Funnel.io logo

    Funnel.io

    Multi-channel marketing analytics for smarter decision making

    From $300/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Instapage logo

    Instapage

    Enterprise landing page platform with AI and experimentation.

    Free plan, then $99/mo
    • Web
    • iOS
    • Android
    • +1
    7 integrations

    4 alternatives · 3 questions answered

  • Leadpages logo

    Leadpages

    AI-powered landing page builder with lead capture and A/B testing.

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +1
    6 integrations

    4 alternatives · 3 questions answered

  • Mailgun logo

    Mailgun

    Email delivery built for developers

    Free

    4 alternatives · 3 questions answered

  • Plausible logo

    Plausible

    Simple, privacy-friendly analytics

    From $9/mo
    • Web

    4 alternatives · 3 questions answered

  • Supermetrics logo

    Supermetrics

    Bring all your marketing data into one place

    From €49/mo
    • Web
    • API

    4 alternatives · 2 questions answered

  • Unbounce logo

    Unbounce

    Landing page platform with AI-powered conversion optimisation.

    Free plan, then $29/mo
    • Web
    • API
    6 integrations

    4 alternatives · 3 questions answered

  • Whatagraph logo

    Whatagraph

    Automated marketing reporting and analytics

    Free
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 4 questions answered

How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.