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Wealthfront

Automated investing for your money

As of 30 August 2026, Wealthfront's pricing is not published; the vendor quotes on request. Wealthfront is a robo-advisor that automates investment management through algorithms. Softwr lists it under Personal Finance. Wealthfront is made by Wealthfront Inc., launched in 2011, available on Web, iOS, Android.

Overview

What Wealthfront does

Wealthfront is a robo-advisor that automates investment management through algorithms. Offers portfolio optimization, tax-loss harvesting, and financial planning tools.

What people use it for

  • Automated index fund investing with periodic rebalancing
  • Tax loss harvesting in a taxable brokerage account
  • Buying fractional shares of individual stocks with no commission

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Wealthfront.

  • The Automated Investing Account carries a 0.25% annual advisory fee on top of the underlying fund expenses
  • Tax-Loss Harvesting and automated rebalancing apply to the Automated Investing Account, not the self-directed Stock Investing Account
  • It is a US brokerage product and is not offered to investors outside the United States

Cross-shopped

What people choose instead of Wealthfront

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Wealthfront costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Basic

Free

  • Automated investing
  • Tax-loss harvesting
  • Rebalancing

Premium Plus

$50 /mo

  • All Basic features
  • Financial planning
  • Human advisor access

Capabilities

Features

  • Automated portfolio management

  • Tax-loss harvesting

  • Financial planning

  • Index fund investing

  • Bank accounts

    Integration with Bank accounts

  • Investment accounts

    Integration with Investment accounts

  • Web support

    Available on Web

  • IOS support

    Available on iOS

  • Android support

    Available on Android

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What fees does Wealthfront charge?

Wealthfront offers zero account fees on cash accounts and zero commissions on stock trades. The site indicates 'no minimum' requirement to get started with certain products.

Source
Is the 3.30% APY rate guaranteed or promotional?

The 3.30% base APY is provided by program banks and subject to change. An APY Boost up to 4.20% is available for balances up to $150,000 through two easy methods.

Source
What account types and features are included?

Wealthfront supports taxable accounts, retirement accounts (Traditional/Roth IRA, SEP), 529 education accounts, and joint accounts. Features include free 24/7 instant withdrawals and up to $8M FDIC insurance.

Source
What support resources are available?

Customers can access a help center at support.wealthfront.com, methodology whitepapers, and investor relations information. The platform emphasizes 24/7 access to account management.

Source

Behind it

Who makes Wealthfront

Company
Wealthfront Inc.
Based in
Palo Alto, California
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Softwr does not host reviews and shows no star rating for Wealthfront, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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