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Personal Finance · head to head

Wealthfront vs Wise

Wealthfront logo

Wealthfront

Personal Finance

Automated investing for your money

From
On request
Rated
-
Full reviewWebsite
Wise logo

Wise

Personal Finance

Multi-currency account and international transfers priced at the mid-market rate plus an upfront fee

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wise has a free tier, so it costs nothing to try first.
  • Each has a real cost: Wealthfront the Automated Investing Account carries a 0.25% annual advisory fee on top of the underlying fund expenses; Wise wise is an electronic money institution, not a bank, so balances are safeguarded rather than covered by deposit insurance schemes, and a customer who treats it as a current account is taking a different risk from a bank deposit.
  • They diverge on capability: Wealthfront covers Automated portfolio management, Wise covers International transfers.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Wealthfront and Wise actually diverge.

Attributes where Wealthfront and Wise differ
AttributeWealthfrontWise
Starting priceOn requestFree
Pricing modeltransactionPercentage of the amount converted
Free tierNoYes

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Personal Finance), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Wealthfront

  • Automated portfolio management
  • Tax-loss harvesting
  • Financial planning
  • Index fund investing
  • Investment accounts

Only in Wise

  • International transfers
  • Real exchange rates
  • Multi-currency accounts
  • Bill payments
  • Cryptocurrency
  • Mid-market conversion
  • Multi-currency balances
  • Local account details

Both cover

  • Bank accounts
  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Wealthfront

  • Automated index fund investing with periodic rebalancingnot Wise
  • Tax loss harvesting in a taxable brokerage accountnot Wise
  • Buying fractional shares of individual stocks with no commissionnot Wise

Wise

  • Budget Managementnot Wealthfront
  • Expense Trackingnot Wealthfront
  • Investment Trackingnot Wealthfront

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Wealthfront

  • The Automated Investing Account carries a 0.25% annual advisory fee on top of the underlying fund expenses
  • Tax-Loss Harvesting and automated rebalancing apply to the Automated Investing Account, not the self-directed Stock Investing Account
  • It is a US brokerage product and is not offered to investors outside the United States

Wise

  • Wise is an electronic money institution, not a bank, so balances are safeguarded rather than covered by deposit insurance schemes, and a customer who treats it as a current account is taking a different risk from a bank deposit.
  • The headline percentage is a floor, not an average: it starts from 0.23 to 0.24 percent depending on region, and thin or exotic corridors cost several times that, so the advertised number tells you almost nothing about the corridor you actually use.
  • Funding a transfer by debit or credit card adds a materially higher fee than funding by bank transfer, and the cheap headline rate assumes you use the slower funding route.
  • Compliance holds are common and opaque: transfers can be frozen for verification with limited explanation and no branch to visit, which is painful when the money is a rent payment with a deadline.
  • Fees, card issue costs, ATM allowances and available features differ by country of residence, so a price checked on one country site does not apply to an account opened elsewhere.
  • It is a payments product only, with no overdraft, no lending and no domestic banking relationship, so most users still need a bank account alongside it.

Pricing, plan by plan

Wealthfront

On request
  • BasicFree
    • Automated investing
    • Tax-loss harvesting
    • Rebalancing
  • Premium Plus$50/month
    • All Basic features
    • Financial planning
    • Human advisor access

Wise

Free
  • Personal accountFree
    • Free to register, no monthly or subscription fee
    • Hold balances in dozens of currencies at no charge
    • Local account details for receiving payments
  • Send or convert money$undefined/per transfer
    • From 0.23 percent on the US pricing page and from 0.24 percent on the UK page
    • The exact percentage varies by currency pair
    • Funding by card or e-wallet costs more than funding by bank transfer
  • Wise debit card$9/one-time
    • 9 USD one-off issue fee in the US, 7 GBP in the UK
    • No subscription fee
    • Spending a currency you already hold is free

Which should you pick?

Choose Wealthfront if

  • You need automated portfolio management.
  • You work on Web, IOS, Android.
  • You also want tax-loss harvesting.
Wealthfront review

Choose Wise if

  • You need international transfers.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want real exchange rates.
Wise review

Questions people ask

Is Wealthfront or Wise better?
Neither clearly leads. Wealthfront starts at On request and Wise at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Wealthfront or Wise?
Wise has a free tier; the other does not. Paid plans start at On request for Wealthfront and Free for Wise.
Does Wealthfront or Wise run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
Can I use Wise for free?
Yes. Wise has a free tier, so you can try it without paying. Wealthfront starts at On request.
What is Wealthfront best used for?
Wealthfront is most often used for automated index fund investing with periodic rebalancing, tax loss harvesting in a taxable brokerage account, buying fractional shares of individual stocks with no commission. Of those, automated index fund investing with periodic rebalancing and tax loss harvesting in a taxable brokerage account are not what Wise is typically brought in for.
What can Wealthfront do that Wise cannot?
Wealthfront covers Automated portfolio management, Tax-loss harvesting, Financial planning, Index fund investing. Wise covers International transfers, Real exchange rates, Multi-currency accounts, Bill payments. Both handle Bank accounts, Web support, IOS support, Android support.

Answered from the vendors’ own pages

Wealthfront: What fees does Wealthfront charge?

Wealthfront offers zero account fees on cash accounts and zero commissions on stock trades. The site indicates 'no minimum' requirement to get started with certain products.

Source
Wise: What does Wise actually charge to send money?

A percentage of the amount, stated before you confirm, starting from 0.23 percent on the US pricing page and 0.24 percent on the UK one. The rate varies by currency pair, and paying by card costs more than paying by bank transfer.

Wealthfront: Is the 3.30% APY rate guaranteed or promotional?

The 3.30% base APY is provided by program banks and subject to change. An APY Boost up to 4.20% is available for balances up to $150,000 through two easy methods.

Source
Wise: Does Wise really use the mid-market rate?

Yes. Conversion is done at the live mid-market rate with no margin added, and the cost is charged as a visible fee instead. That is the opposite of a bank that quotes a worse rate and calls the transfer free.

Wealthfront: What account types and features are included?

Wealthfront supports taxable accounts, retirement accounts (Traditional/Roth IRA, SEP), 529 education accounts, and joint accounts. Features include free 24/7 instant withdrawals and up to $8M FDIC insurance.

Source
Wise: How much is the Wise card?

A one-off issue fee of 9 USD in the United States or 7 GBP in the United Kingdom, with no subscription. ATM withdrawals are free up to 250 per calendar month in the account currency, then 1.95 USD plus 1.95 percent per withdrawal in the US and 2.69 percent of the excess in the UK.

Wealthfront: What support resources are available?

Customers can access a help center at support.wealthfront.com, methodology whitepapers, and investor relations information. The platform emphasizes 24/7 access to account management.

Source
Wise: Is a Wise account free to open?

Yes. Registering is free and there is no monthly fee. You pay only when you send or convert money, or when you order a card.

Wise: Is Wise a bank?

No. It is an authorised electronic money institution, so your money is safeguarded at partner institutions rather than protected by deposit insurance.

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