Personal Finance · pricing
Wealthfront pricing
Wealthfront publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- On request
- Model
- Transaction
- Tiers
- 2
- Free tier
- Not on record
Wealthfront plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Basic | Free | 3 | Entry tier |
| Premium Plus | $50/month | 3 | +$50/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Basic
FreeThe entry tier. It covers automated investing, tax-loss harvesting, rebalancing.
Premium Plus
$50/monthOver Basic, this tier adds:
- All Basic features
- Financial planning
- Human advisor access
Where Wealthfront stops being free
Basic, Free
- Automated investing
- Tax-loss harvesting
- Rebalancing
Premium Plus, $50/month
The first thing you pay for:
- All Basic features
- Financial planning
- Human advisor access
What the product covers
The full Wealthfront feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Automated portfolio management
- Tax-loss harvesting
- Financial planning
- Index fund investing
Integrations
- Bank accounts
- Investment accounts
Platform
- Web support
- IOS support
- Android support
People bring Wealthfront in for automated index fund investing with periodic rebalancing, tax loss harvesting in a taxable brokerage account, buying fractional shares of individual stocks with no commission. If that is not the job you are buying for, the alternatives to Wealthfront are worth a look before you commit to a tier.
How that compares in Personal Finance
Too few personal finance tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Wealthfront (this page) | On request | transaction | - | |
| Copilot Money | Free | freemium | - | vs Wealthfront |
| Cash App | Free | free | - | vs Wealthfront |
| Apple Pay | Free | free | - | vs Wealthfront |
| Betterment | $5/month | subscription | - | vs Wealthfront |
| Charles Schwab | On request | transaction | - | vs Wealthfront |
| Acorns | On request | subscription | - | vs Wealthfront |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Wealthfront badges page.
Before you pay for Wealthfront
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between Free and $50/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Wealthfront against the tools that do have one before committing.
Wealthfront runs on web, ios, android, and is published by Wealthfront Inc. of Palo Alto, California. The full record is on the Wealthfront review, and the rest of the category is under best personal finance tools.
Wealthfront pricing questions
- How much does Wealthfront cost?
- Wealthfront publishes 2 tiers, from Free for Basic up to $50/month for Premium Plus. The cheapest paid tier is Free.
- Does Wealthfront have a free plan?
- Not on the record we hold: Wealthfront is listed as transaction. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Basic and Premium Plus on Wealthfront?
- Premium Plus costs $50/month against Free, and adds all basic features, financial planning, human advisor access.
- Which personal finance tools can I use without paying?
- 4 of the 8 personal finance tools listed alongside Wealthfront have a free tier: Copilot Money, Cash App, Apple Pay, Coinbase.
- What am I actually paying for with Wealthfront?
- The record lists 9 features across 3 areas: core, integrations, platform. In practice it is brought in for automated index fund investing with periodic rebalancing, tax loss harvesting in a taxable brokerage account, buying fractional shares of individual stocks with no commission.
- Does Wealthfront charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Wealthfront prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Wealthfront against before paying?
- The closest personal finance tools in this directory are Copilot Money, Cash App, Apple Pay, Betterment. Each has a side-by-side comparison with Wealthfront covering price, platforms and features.