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Rose Rocket

Transportation management system built around customer portals and an open API for carriers

As of 31 August 2026, Rose Rocket's pricing is not published; the vendor quotes on request. Rose Rocket is a hosted TMS whose selling point is what your customers see: a branded portal with self serve tracking and documents. Softwr lists it under Logistics. Rose Rocket is made by Rose Rocket Inc., available on Web, iOS, Android, API.

Overview

What Rose Rocket does

Rose Rocket is a Toronto company founded in 2015 that sells a cloud transportation management system to trucking carriers, with particular strength in less than truckload and final mile operations. It covers order entry, dispatch, planning, driver mobile capture, billing and reporting, and it exposes most of the system through a documented public API. The distinguishing element is the customer facing layer. Most carrier TMS products are inward facing, and a shipper wanting a status update calls or emails the carrier customer service desk. Rose Rocket ships a branded shipper portal as a core part of the product, so a carrier can give its customers self serve quoting, order submission, tracking and document retrieval without building a website. For a regional LTL carrier competing against national networks that already offer this, it removes a concrete objection during a bid, and that is the commercial argument the vendor makes and the one that usually lands. Buyers are small and mid size North American carriers, typically from a few dozen to a few hundred power units, often in LTL, courier or final mile where shipment counts are high and the shipper expects visibility. The trade off is the back office. Settlements, driver pay complexity and financial controls are lighter than McLeod or the older asset carrier systems, and a carrier with layered owner operator pay schemes will find itself doing more outside the system than it expected.

What people use it for

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve tracking
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatch
  • A carrier with an in house development team that wants to build custom workflows against a documented API
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database servers

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rose Rocket.

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Cross-shopped

What people choose instead of Rose Rocket

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Rose Rocket logo
    Rose Rocket
    vs
    Onfleet logo
    Onfleet

    Onfleet: If the problem is purely last mile delivery routing and customer notification

  • Rose Rocket logo
    Rose Rocket
    vs
    Turvo logo
    Turvo

    Turvo: If you need shipper, carrier and broker collaboration rather than a carrier operating system

Pricing

What Rose Rocket costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Rose Rocket

On request

  • Transportation management and dispatch
  • Branded customer portal
  • Driver mobile application and API access

Capabilities

Features

  • Branded shipper portal

    Customer self serve quoting, order entry, tracking and document download

  • LTL and final mile planning

    Multi stop manifesting, terminal handling and route building

  • Driver mobile app

    Pickup and delivery scanning, signature capture and status updates

  • Open API

    Documented public API covering most objects for custom integration

  • Billing and rating

    Customer specific rate tables, accessorials and invoice generation

  • Dispatch board

    Load assignment with driver, equipment and terminal visibility

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

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Softwr does not host reviews and shows no star rating for Rose Rocket, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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