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Fitbit

Health and fitness tracking for everyone

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Overview

What Fitbit does

Fitbit provides wearable fitness trackers and smartwatches along with a comprehensive app for tracking steps, heart rate, sleep, stress, and workouts. The platform offers personalized insights, guided breathing sessions, menstrual health tracking, and premium workout content.

What people use it for

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Fitbit.

  • Sleep tracking relies on accelerometer data and heart rate variability, which may inaccurately reflect actual sleep patterns
  • International users must consent to data transfer to US with different privacy protections
  • Devices require regular charging and consistent wearing for reliable data collection
  • History of data breaches including 61 million exposed fitness records from third-party service

Cross-shopped

What people choose instead of Fitbit

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Fitbit logo
    Fitbit    vs
    Garmin Connect logo
    Garmin Connect

    Garmin Connect: Sports-focused fitness tracker with advanced running and training metrics

  • Fitbit logo
    Fitbit    vs
    Apple Fitness+ logo
    Apple Fitness+

    Apple Fitness+: Apple's integrated fitness tracking with Apple Watch and Apple TV workouts

  • Fitbit logo
    Fitbit    vs
    WHOOP logo
    WHOOP

    WHOOP: Wearable band providing detailed recovery, strain, and sleep metrics

Capabilities

Features

  • 24/7 activity tracking

    24/7 activity tracking capability

  • Heart rate monitoring

    Heart rate monitoring capability

  • Sleep analysis

    Sleep analysis capability

  • Stress management

    Stress management capability

  • Active Zone Minutes

    Active Zone Minutes capability

  • Google Fit

    Integration with Google Fit

  • MyFitnessPal

    Integration with MyFitnessPal

  • Strava

    Integration with Strava

  • Weight Watchers

    Integration with Weight Watchers

  • Ios support

    Available on ios

  • Android support

    Available on android

  • Web support

    Available on web

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Fitbit require a paid subscription?

No. Basic Fitbit app usage is free. Fitbit Premium costs $9.99/month or $99.99/year for advanced features like personalized coaching and detailed health analytics.

Source
What data does Fitbit collect and how is it used?

Fitbit tracks activity, heart rate, sleep, and calories burned. Google committed not to use Fitbit health data for advertising for 10 years following the 2021 acquisition, with EU regulatory approval.

Source
Does Fitbit work offline?

Fitbit devices track activity locally on the wearable, but syncing data to the app requires internet connectivity. Real-time analytics are cloud-based.

Source
What platforms does Fitbit support?

Fitbit works with iOS, Android, Windows, and macOS. Smartwatches integrate with Wear OS, watchOS, and proprietary Fitbit OS.

Source

Behind it

Who makes Fitbit

Company
Fitbit LLC (Google)
Based in
San Francisco, CA
Founders
James Park, Eric Friedman

Timeline

Fitbit over time

  1. Acquisition2021-01-14$2.1bn

    Google completes $2.1 billion acquisition of Fitbit

    Source
  2. Acquisition2019-11-01$2.1bn

    Google announces acquisition of Fitbit for $2.1 billion at $7.35/share

    Source
  3. Launch2015-06-18$732m

    Fitbit IPO on NYSE at $20/share, raises $732 million

    Source
  4. Launch2009-01-01

    Fitbit launches first wearable fitness tracker, ships 5,000 units and receives 20,000 pre-orders

    Source
  5. Founded2007-03-26

    Fitbit founded as Healthy Metrics Research by James Park and Eric Friedman

    Source
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Softwr does not host reviews and shows no star rating for Fitbit, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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