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Coach Logic

Video analysis priced for volunteer-run clubs, with players tagging and commenting rather than just watching

As of 31 August 2026, Coach Logic's pricing is not published; the vendor quotes on request. A Scottish video analysis platform built for amateur and school team sport, where the budget holder is a volunteer treasurer rather than a performance department. Softwr lists it under Sports. Coach Logic is made by Coach Logic Ltd, available on Web, iOS, Android.

Overview

What Coach Logic does

Coach Logic is a browser-based team video platform. Footage is uploaded from a camera, a phone or an automated capture system, then tagged into events and shared with the squad. Players can add their own tags and comments, respond to coach questions on specific clips, and build personal collections, which turns the platform into a two-way tool rather than a distribution channel. Coaches get playlists, opposition analysis and simple performance reporting on top. The distinguishing point is who it is priced and designed for. Elite video analysis assumes an analyst on the staff, a macOS workstation and a budget signed off by a performance director. Coach Logic assumes a volunteer, a laptop and a club committee that has to justify the spend against subscriptions and pitch hire. It is sold per team per year in sterling at a level a club can actually approve, and the player-led analysis model exists because there is no analyst to do the tagging. Rugby is where it is strongest, reflecting its origins in the Scottish game. The buyers are amateur clubs, schools and age-grade programmes in the United Kingdom and Ireland principally, plus some college and university sides. The trade-offs follow directly from the price point: no hardware of its own, so someone still has to film the match; limited statistical and data analysis; a small vendor with United Kingdom support hours; and nothing like the recruiting, data and hardware ecosystem that surrounds Hudl.

What people use it for

  • An amateur rugby or football club that wants match video shared with players without a performance budget
  • A school or age-grade programme using video to teach decision making rather than to produce recruiting reels
  • A club whose coaches are volunteers and where players themselves have to do the tagging for it to happen at all
  • A university side that films matches on a phone or a Veo camera and needs somewhere structured to put the footage

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Coach Logic.

  • There is no capture hardware, so someone still has to film every match, and the quality of the whole exercise depends on a volunteer with a camera turning up.
  • Statistical and data analysis is minimal, so a programme that wants event data, physical metrics or opposition modelling needs a different product entirely.
  • It is a small vendor with United Kingdom business hours support, which is a genuine issue for clubs in other time zones and for weekend match day problems.
  • The ecosystem around it is small: no recruiting network, no data partners and few integrations, so it does not grow with a programme that becomes semi-professional.
  • Player-led tagging only works if players actually do it, and squads that treat video as a job for the coach get much less from the platform than the pricing implies.

Cross-shopped

What people choose instead of Coach Logic

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Coach Logic logo
    Coach Logic
    vs
    Hudl logo
    Hudl

    Hudl: The larger ecosystem, recruiting reels and automated cameras, at school and enterprise pricing

  • Coach Logic logo
    Coach Logic
    vs
    TeamSnap logo
    TeamSnap

    TeamSnap: The right choice if the actual problem is scheduling and availability rather than video

  • Coach Logic logo
    Coach Logic
    vs
    Catapult logo
    Catapult

    Catapult: For programmes that need physical and positional data rather than footage analysis

Pricing

What Coach Logic costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Team

On request

  • Charged per team per season
  • Video upload, tagging and sharing
  • Player accounts included
  • Support during United Kingdom business hours

Club

On request

  • Multiple teams under one club account
  • Shared coaching resources across age groups
  • Administration across squads
  • Discounted against buying team plans individually

Capabilities

Features

  • Player-led tagging

    Players add their own tags and comments rather than only receiving clips

  • Team video library

    Season footage stored, organised and searchable by event and by player

  • Coach playlists

    Sequences assembled for team meetings and individual feedback

  • Opposition analysis

    Tagged footage of opponents shared with the squad ahead of a fixture

  • Per team annual pricing

    Sold at a level a volunteer club committee can approve

  • Upload from any source

    Footage from phones, cameras or automated capture systems rather than proprietary hardware

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Do we need a camera to use it?

You need footage from somewhere. Coach Logic does not sell hardware; clubs film on phones, handheld cameras or automated systems such as Veo and upload the result.

Is it only for rugby?

No, but rugby is where it is strongest and where most of its reference clubs are, reflecting its Scottish origins.

How does it compare with Hudl on price?

It is sold per team per year at a level aimed at volunteer-run clubs, which is a different bracket from enterprise per sport school agreements.

What if our players do not tag anything?

Then you are paying for a video sharing library, which still works but is not the reason to choose this product over a cheaper storage option.

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Softwr does not host reviews and shows no star rating for Coach Logic, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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