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Surveys · head to head

Medallia vs Zonka Feedback

Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Medallia covers Multi-channel feedback capture, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Medallia and Zonka Feedback actually diverge.

Attributes where Medallia and Zonka Feedback differ
AttributeMedalliaZonka Feedback

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Zonka Feedback
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Zonka Feedback
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Zonka Feedback
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Medallia
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Medallia
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Medallia
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Medallia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Medallia or Zonka Feedback better?
Neither clearly leads. Medallia starts at On request and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Medallia or Zonka Feedback?
Medallia starts at On request and Zonka Feedback at On request.
Does Medallia or Zonka Feedback run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Medallia best used for?
Medallia is most often used for a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform, an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team, a contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scores, a company running employee and customer experience programmes and wanting one vendor across both. Of those, a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform and an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team are not what Zonka Feedback is typically brought in for.
What can Medallia do that Zonka Feedback cannot?
Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

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