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Social Media · head to head

Determ vs YouScan

Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite
YouScan logo

YouScan

Social Media

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

From
$499/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; YouScan the binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • They diverge on capability: Determ covers Real-time mention alerts, YouScan covers Visual Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and YouScan actually diverge.

Attributes where Determ and YouScan differ
AttributeDetermYouScan
Starting price€99/month$499/month
Pricing modelPer month by topic and mention volumePer month by mention volume and search topics
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Influencer identification
  • Boolean query builder
  • Reporting and exports
  • Mentions API
  • Crisis alerts

Only in YouScan

  • Visual Insights
  • Insights Copilot
  • Audience Insights
  • Auto-Categories
  • Audio and video monitoring
  • Smart alerts and automation
  • Social Intelligence API

Both cover

  • Sentiment analysis

What people use each for

The jobs each tool is most often brought in to do.

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot YouScan
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot YouScan
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot YouScan
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot YouScan

YouScan

  • A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.not Determ
  • A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.not Determ
  • A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.not Determ
  • A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.not Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

YouScan

  • The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
  • Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
  • Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
  • Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
  • Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
  • Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
  • X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Pricing, plan by plan

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

YouScan

$499/month
  • Starter 3$499/month
    • Billed annually
    • Up to 15,000 mentions per month
    • 3 text search topics
  • Unlimited$undefined/month
    • Unlimited sampled mentions
    • Unlimited search topics, users and alert rules
    • Visual Insights included

Which should you pick?

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Choose YouScan if

  • You need visual insights.
  • You also want insights copilot.
YouScan review

Questions people ask

Is Determ or YouScan better?
Neither clearly leads. Determ starts at €99/month and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or YouScan?
Determ starts at €99/month and YouScan at $499/month.
Does Determ or YouScan run on more platforms?
Determ runs on Web, iOS, Android. YouScan runs on Web.
What is Determ best used for?
Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what YouScan is typically brought in for.
What can Determ do that YouScan cannot?
Determ covers Real-time mention alerts, Unlimited keywords, Influencer identification, Boolean query builder. YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories. Both handle Sentiment analysis.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

YouScan: Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

YouScan: Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

Determ: Does it monitor print or broadcast?

No. Online and social only.

YouScan: Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

YouScan: Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

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